|High Profile Brand from Bolenka Games North America Bolsters Appeal of Popular Vendare Group Game Site for Blue Chip Advertisers|
Further establishing itself as the premier destination for casual gamers, Uproar.com today announced the launch of an online version of Trivial Pursuit(R) board games, the world's most popular trivia game, through its relationship with Bolenka Games North America.
Working with Bolenka Games North America, the owner of the online licensing rights to the Trivial Pursuit(R) board game, Uproar.com adds to its roster of high profile games, including the popular game shows Family Feud, Match Game, and Password. These game formats offer integrated sponsorship and advertising placements that offer unique messaging opportunities for Uproar's blue chip clients.
"Bolenka Games North America has transformed the world's most popular board game into an online format that offers identical mass appeal to Uproar's audience. Together, our companies now deliver Trivial Pursuit games to the largest online audience of casual gamers, with logical breaks to accommodate the goals of our advertisers," said Keith Cohn, CEO of Uproar.com's parent company, The Vendare Group.
In addition to the free version of the Trivial Pursuit game, the companies have launched a subscription version of the game with enhanced features such as multiplayer interaction, tournaments, and play for cash style gaming. Bolenka Games North America manages all online rights for the trivia game, which first gained popularity in the early 1980s.
"The Trivial Pursuit game has become the most powerful trivia brand on the planet with more than 70 million copies sold during the past 20 years. We built a web based game that faithfully captures the spirit of the Trivial Pursuit board game, and Uproar.com specifically understands how to leverage the web-based version of the Trivial Pursuit games for an online audience and the advertising clients who pursue them," said Larry Schwartz, CEO of Bolenka Games North America.
Uproar.com is a member of the Flipside family of games, and offers the Trivial Pursuit(R) game via the Uproar.com homepage and directly at http://www.uproar.com/promos/trivialpursuit.
About the Vendare Group
The Vendare Group (www.vendaregroup.com) is a leading online direct marketing and database management company headquartered in Sherman Oaks, California. The Vendare Group uses targeted promotions and direct marketing to drive results to advertisers by attracting and retaining prospective customers. The Vendare Group's network of sites includes Jackpot.com and Uproar.com.
About Bolenka Games North America
TrivialPursuit.com is operated by Bolenka Games North America LLC, under exclusive license with Horn Abbot Ltd and Horn Abbot International Ltd, owners of the Trivial Pursuit(R) brand.
(C) 2003 The Vendare Group, Inc.