Delivers sforce 2.0 -- Industry's First On-Demand Application Server

SAN FRANCISCO--()--Nov. 10, 2003--

  New On-Demand Application Server Allows Developers to Create, Host, and Execute Complete Client/Service Applications Using Tools From BEA, Borland, Microsoft, and Sun  

At its Dreamforce user and developer conference today,, the world leader in delivering on-demand applications, announced sforce 2.0, the next generation of the on-demand application server. Open, secure and reliable, the sforce 2.0 on-demand application server is the world's first platform for creating, hosting and executing client/service applications. Sforce 2.0 allows developers to customize, integrate and extend the user interface, business logic and data model to support their specific business requirements with unprecedented simplicity and success.

The innovations in the sforce 2.0 on-demand application server represent a unique application of emerging development technologies, including XML, Web services and utility-based computing, rendered for the first time in a way that provides enterprises with immediate and clear benefits. With sforce 2.0, developers can now define custom objects specific to their needs, use new sforce controls to extend user interfaces in response to specific requirements, and take advantage of a new enterprise Web services API that makes it easier to use popular development environments such as BEA WebLogic, Borland JBuilder X or Microsoft Visual Studio.NET. The result is the ability to create CRM solutions that meet and exceed the sophistication available from traditional software-based solutions, at fraction of their complexity and cost.

"The sforce 2.0 API represents one of the most innovative and important applications of open Web service standards to date," said Adam Bosworth, chief architect and senior vice president of advanced development, BEA Systems. "Combined with the innovations in dynamic WSDL generation and querying, this Web service represents what is possible when complexity and risk can be removed from integration. The simplicity of this new API, and the software-as-service platform model, can make enterprise-class CRM integration a reality for everyone."

The sforce 2.0 on-demand application server is automatically delivered to more than 8,000 customers and 110,000 subscribers via the Winter '04 release, making it the most widely deployed Web service in the enterprise application market. Introduced in June 2003, more than 50 solution providers, 300 enterprises and 1000 developers are already using sforce to extend and build new applications.

"We need a system that is extensible to our unique business requirements," said Ron Hess, CRM program manager, Neoforma, Inc. "With sforce's new custom objects and sforce controls, we're able to avoid the constraints traditionally associated with on demand solutions -- and build and deploy applications in a fraction of the time and effort as compared to traditional enterprise software."

"With sforce 2.0, enterprises can leverage the benefits of an on-demand application server to create custom solutions tailored to their specific business requirements," said Marc Benioff, chairman and CEO, "By making the promise of Web services a reality, sforce and on-demand application development has trumped traditional enterprise software in the ability to create, host and execute client/service applications without compromise."

Included in the sforce 2.0 on-demand application server are innovative new capabilities that leverage the latest in Web services technology. New sforce 2.0 features include:

-- Sforce controls that allow developers to use popular development environments to create and extend user interfaces with active custom content and new forms. Sforce controls are deployed to and managed by sforce, eliminating the need for additional servers.

-- Custom objects, which can be customized to match specific business needs. For example, to capture product return information, a custom object can now be created in sforce specific to that business process. A Web services interface is automatically created for all custom objects, making them available for back office integration via the sforce 2.0 Web services API.

-- The sforce 2.0 Web services API features the introduction of a new SOAP/WDSL-based API that makes an enterprise's full data and business process model available within all modern development environments. In addition, a new partner API is available to ease the creation of solutions deployed across companies.

-- The sforce Object Query Language introduced in sforce 2.0 simplifies the querying of objects through the API, via a familiar SQL-like syntax. This feature significantly simplifies coding and improves performance by supporting cursors and other concepts in a Web services compatible fashion.

-- Workflow controls that can be developed to trigger business rules and automate processes, create escalation and routing rules, and automate responses for handling online inquiries from multiple sources.

About is the world's leader in delivering software-as-service. It offers the award-winning family of on-demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. It has also introduced sforce, a new service that will change how applications are built as significantly as changed how applications are delivered. Sforce allows business application developers to use the tools that developers already love, combined with Web services provided by sforce, to rapidly build and deploy applications at a substantially lower cost than ever before. has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group and InfoWorld's 2001 CRM Technology of the Year. The company has more than 8,000 customers and 110,000 subscribers in 110 countries running its services in 11 languages. Founded in 1999, is headquartered in San Francisco, with offices in Europe and Asia. and sforce are registered trademarks of, Inc., San Francisco, Calif. Other names used may be trademarks of their respective owners.

Jane Hynes, 415-901-5079

Jane Hynes, 415-901-5079