-- Proven safe and effective in clinical studies, Slendertone abdominal belts improve abdominal muscle tone, strengthen abdominal muscles and develop a firmer abdomen
-- Slendertone abdominal belts a hit in Europe, where 2002 sales exceeded $60 million
Compex Technologies (Nasdaq:CMPX), a worldwide leader in manufacturing, designing and marketing electromedical products used for pain management, rehabilitation, fitness and sports training, today announced it will market and distribute Slendertone(R) abdominal belts, the first abdominal training systems cleared by the Food and Drug Administration (FDA) to improve abdominal muscle tone, strengthen abdominal muscles and develop a firmer abdomen.
Slendertone abdominal belts, available for $89 or $149 online at www.slendertone.com or by calling 1-866-FLEX-NOW, are ideal holiday gifts for fitness-minded consumers. Currently sold in Europe, where sales exceeded $60 million in 2002, Slendertone abdominal belts are the first to meet the FDA's regulatory requirements for over-the-counter (OTC) retail sales. The product has one active patent and five pending patents in the United States.
Slendertone abdominal belts ultilize Electro Muscle Stimulation (EMS) technology, which has been used for more than 30 years in medical devices, sports rehabilitation and physical therapy. EMS produces strong, yet comfortable, muscle contractions by stimulating the nerves that control muscles.
"In the past, EMS devices were not available through retail channels because they had to be administered by a medical professional who pre-positioned the electrode pads," said Marshall Masko, vice president of marketing for Compex Technologies. "Since Slendertone abdominal belts have a patented design of three pre-positioned pads that has been proven effective in clinical trial studies, they were the first devices cleared by the FDA for OTC sales. Compex Technologies is proud to add Slendertone to its line of pioneering consumer products for enhanced sports performance, improved physical fitness and general well-being."
In recent years, abdominal belts have received negative publicity and backlash from dissatisfied U.S. customers who invested more than $300 million in the belts and received little results. The FDA has forced the removal of most abdominal belts from the marketplace based on claims related to safety and performance. And, the Federal Trade Commission (FTC) and Bio-Medical Research, Ltd. (BMR) -- the company that pioneered the abdominal belt category in Europe and manufacturers Slendertone abdominal belts -- brought successful lawsuits against several abdominal belt manufacturers for false claims and patent violations.
About Slendertone FLEX and Slendertone GYMBODY
Slendertone abdominal belts, offered in two models, Slendertone FLEX and Slendertone GYMBODY, utilize BMR's patented Concentrated Slendertone Innervation (CSI) technology, which includes the placement of three electrodes, or medical-grade gel pads, over the abdominal muscles and external obliques. Signals from the electrodes target the nerves, which branch out and stimulate all of the abdominal muscles, causing them to contract and relax naturally. Users experience strong and deep, yet comfortable contractions that firm and tone the abdominals. The pads on Slendertone abdominal belts are specifically positioned where nerves are more concentrated, enabling all of the abdominal muscles to be effectively exercised at once.
For maximum comfort, efficacy and convenience, Slendertone abdominal belts use reusable medical-grade, gel-coated electrodes, instead of the messy gels associated with other abdominal belts. The electrodes fit snugly but comfortably around the waist next to the skin. Users feel a mild pulsing sensation, followed by a strong tightening of the abdominal muscles. The muscles contract deeply and smoothly, hold themselves in a tensed position for a few seconds, and gently relax again. Depending on the intensity selected, the contractions are gentle to very strong.
Slendertone abdominal belts have been developed with the time-constrained consumer in mind. Users are advised to use Slendertone abdominal belts daily for four to eight weeks to obtain initial results, and then two to three times per week to maintain results. Slendertone sessions range from 20 to 40 minutes per session; users are free to move about while wearing the belt.
The Slendertone GYMBODY costs $89 and includes two toning programs and four intensity ranges. The Slendertone FLEX, priced at $149, offers additional features, including a Liquid Crystal Display and a "smart control unit" that automatically progresses a user through four toning programs, ranging from beginner to advanced, each with 99 intensity settings. The products feature sophisticated software that uses medical-grade algorithms and symmetrical biphasic waveforms to provide comfortable and effective stimulation to strengthen, firm and tone abdominal muscles. Both belts are FDA-cleared. Consumers in the United States may now purchase Slendertone products at www.slendertone.com or by calling 1-866-FLEX-NOW.
Slendertone abdominal belts are designed differently than other abdominal belts. They are medical-grade products using medically based technology; have been cleared by the FDA; and have a technologically patented design to strengthen, tone and firm abdominal muscles. Slendertone abdominal belts have been proven in clinical research studies to significantly increase abdominal strength by 14 to 25 percent, as well as to firm and tone the abdominal muscles.(1)
Customer Satisfaction Research
A loyal base of consumers in Europe, including Germany, France, Italy, Ireland, the Netherlands and the United Kingdom, backs Slendertone products. In a survey of 250 Slendertone users, 76 percent reported overall satisfaction with their Slendertone product; 74 percent reported using their product five times per week or more.(2)
About Compex Technologies
Compex Technologies (Nasdaq:CMPX) is a worldwide leader in designing and manufacturing TENS (Transcutaneous Neuro Electro Stimulation) and EMS (Electro Muscle Stimulation) products used for pain management, rehabilitation, and sports performance enhancement in clinical, home healthcare, sports and occupational medicine settings.
Slendertone abdominal belts are part of a broader line of consumer products from Compex Technologies. The company is the first in the United States to offer consumers EMS technology in FDA-cleared, OTC products for sports-performance enhancement, improved physical fitness and general well-being. Compex recently introduced Compex Sport, a high-end muscle trainer for elite athletes that is endorsed by future football Hall-of-Famer Jerry Rice and five-time world champion triathlete Simon Lessing.
For more information, visit Compex Technologies at www.compextechnologies.com.
Cautionary Statement: All statements other than historical facts included in this release regarding future operations, and particularly on the outlook for 2003, are subject to the risks inherent in predictions and "forward looking statements." These statements are based on the beliefs and assumptions of management of Compex Technologies and on information currently available to management. Nevertheless, these forward-looking statements should not be construed as guarantees of future performance. They involve risks, uncertainties, and assumptions identified in Compex Technologies filings with the SEC, including:
-- The increasing reliance on results of international operations;
-- The effect of fluctuating exchange rates on international results;
-- Compex Technologies substantial balances of third-party billing business and resulting accounts receivable and the sensitivity of its results to the accuracy of its reserve for uncollectible receivables;
-- Changes in, and Compex Technologies compliance with, regulation and industry practice that affects the rates at which its products are reimbursed, the way it manufactures its products, and the documentation which it submits for reimbursement.
Other factors that affect the industry in which Compex Technologies functions include negative publicity about electro-medical stimulation products for medical and fitness applications and world events that affect the economies of the countries in which its products are sold.
Slendertone, Slendertone FLEX, Slendertone GYMBODY and C.S.I. are trademarks of Bio-Medical Research (BMR), LTD. And are used under license. Slendertone is a division of BMR.
(1) In a study conducted by the Department of Physiology at Trinity College, Dublin (published in Sports Science 1999 in Europe, proceedings of the 4th Annual Congress of the European College of Sports Science, ed. P Parisi, F. Pigozzi and G. Prinzi, 431, 1999) participants utilizing the technology achieved increases in abdominal strength in the range of 20 to 25 percent. In another study carried out by BMR Institute in Galway, Ireland, 36 women used Slendertone FLEX for a minimum of 40 sessions over an eight-week period. Ninety-two percent of the users reported an improvement in abdominal muscle firmness. Tests show an average improvement in strength of 14 percent for this group.
(2) BMRB International Phone Survey, October 2000.