Joint Venture Pays Dividends For Steel Advertising & Interactive And SMBology; Year-Old Partnership Helps Both Companies Thrive During Economic Downtime

Focus on Integrated Branding and IT Solutions Key to Success

AUSTIN, Texas--(BUSINESS WIRE)--One year ago, Steel Advertising & Interactive, a branding agency based in Austin, and SMBology, an IT consulting firm based in Houston, created a joint venture to help extend their services to existing clients and offer new clients end-to-end IT and branding solutions.

“This joint venture between Steel and SMBology serves as a model for business partnerships going forward”

Since the inception of the joint venture, the venture has experienced tremendous success by becoming a one-stop shop for CEO’s and top executives that value alignment of marketing and operations. To date, the Steel SMBology partnership has produced more than 15 joint clients around the country, has placed employees for both companies in Houston and Austin, and has increased revenue and growth for both companies.

Steel Advertising & Interactive has seen revenues increase by 20 percent since the same time last year. SMBology has seen revenues increase by 125 percent.

“We knew the joint venture wasn’t your typical partnership, but it has been wildly successful,” said Justin Singer, president of SMBology. “Typical joint ventures are between like companies, and we come from seemingly disparate industries. We felt, however, that IT and branding are much more closely aligned than most people realize. The IT infrastructure, corporate website, and look and feel of all offline communications are all very integrated in this day and age. Our clients love it when we come in as an integrated whole to deliver the best IT and branding solution possible.”

The Steel SMBology joint venture is focused on regional and national organizations that are looking to build a solid identity and sound infrastructure to be and remain competitive in their respective industries. The union offers an integrated IT consulting, infrastructure, application development and web development expertise coupled with solid creative, branding and advertising knowledge. The new structure prevents the old rivalry between IT and marketing vendors, and provides a more universally consistent brand experience for the end customer.

“This joint venture between Steel and SMBology serves as a model for business partnerships going forward,” said Bill Leake, founder, president and CEO of Apogee Search. “Companies that wish to grow rapidly should realize the best way to be successful in today’s business environment is to forge partnerships with organizations that both help them be more successful within their industry, but also extend their services and offerings outside their industry. Steel and SMBology have successfully engineered that relationship.”

“Branding is such an important component of any company’s efforts to be successful in this day and age,” said Kirsten Cutshall, president of Steel Advertising & Interactive. “And it’s important to realize that branding extends far beyond simply a website and logo. Branding represents the entire customer experience – from beginning to end – both company’s words and actions. For that reason, our partnership with SMBology is crucial in helping our clients build a rock solid, compelling brand that succeeds.”

Current and past clients include: CoreTrace, StarTex Power, Heritage Building Systems, Santa Fe Natural Tobacco Company, ICO Polymers and the East End Chamber of Commerce.

Steel Advertising & Interactive is one of the premier brand advertising and web development agencies in Austin, experiencing growth each successive year since the company’s inception. SMBology is one of the fastest growing IT consulting firms in Houston.

About Steel Advertising & Interactive

Steel Advertising & Interactive is a full-service advertising and web development firm that delivers transformation for our clients by building strong brands and staying focused on "the big idea." Steel partners with its clients to solve business problems through fresh, innovative thinking and nimble execution. Based in Austin with offices in Houston and San Diego, Steel is a collective of national creative, marketing, and technical talent that is dedicated to helping its clients rise above the noise and succeed in the marketplace. Steel’s strong branding and interactive capabilities ensure that its clients will not follow trends, but create them. Please visit to learn more.

About SMBology

SMBology, Inc. is an IT services company that offers consulting, development, systems integration and systems management for the midmarket. Integrating technical excellence with business and brand focus, SMBology strategically uses IT to not only drive systems performance but more importantly, streamline businesses. With a specialty in Microsoft technologies, SMBology transforms company operations into comprehensive customer experiences. Located in Houston and Austin, SMBology commonly serves businesses operating within the healthcare, oil and gas, electricity, retail, and financial markets. Visit to learn more.


Steel Advertising & Interactive
Andy Prince, 512-289-4728

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