TotallyHer Media Launches TotallyHer.com as Native-Only Content Distribution Platform; Collaborates with Style Coalition for NYFW Influencer Lounge
LOS ANGELES--(BUSINESS WIRE)--TotallyHer Media (www.totallyhermedia.com), Evolve Media’s women’s lifestyle publishing division, announced the hard launch of TotallyHer.com, an IAB ad-free destination dedicated to content discovery. To fuel content discovery, TotallyHer.com will be powered by Content IQ, the company’s proprietary algorithmic distribution technology that helps women discover more of what they love by surfacing trending content from across TotallyHer Media’s portfolio—with its reach of 35 million monthly unique visitors (comScore, July 2014)—including flagship properties theFashionSpot.com and Momtastic.com.
“From a marketer’s standpoint, content distribution is often more challenging than creating great content so TotallyHer.com’s content integration and distribution solutions provide an organic answer to this industry question.”
With a sleek new design and ever-scroll functionality, TotallyHer.com visitors have a front-row pass to a wealth of content in categories such as Style, Beauty, Food, Parenting, Teens, and Kids. In addition to surfacing the highest performing original editorial content from across the portfolio, TotallyHer.com will also serve as a distribution point for editorially branded native content created by brand marketers. To further enhance social engagement, TotallyHer.com’s premium editorial content and stunning photography will be featured in a unique, easy-to-share format.
In celebrating the evolution from beta to hard launch, TotallyHer.com has partnered with influencer marketing platform, Style Coalition, for an online/offline activation timed to coincide with New York Fashion Week. Fashion insiders and designers will gather on Friday, September 5 as TotallyHer Celebrates a Week of Style at Style Coalition’s loft space in New York’s Meatpacking District. The Week of Style live event will feature fashion week-worthy beauty tips provided by on-site beauty experts while fashion and beauty luminaries, tastemakers, and VIPs visit the lounge as a respite from Fashion Week. To amplify the content strategy, Style Coalition’s in-the-know influencers will create live social coverage around NYFW.
To further celebrate the launch of TotallyHer.com, the live event will be followed by an exclusive dinner for select influencers and experts.
“The concept behind TotallyHer.com is significant in how unique the experience is for visitors. Our mission is to help women discover more of what they love. By offering an uncluttered, IAB ad-free environment on TotallyHer.com we are making good on that promise,” said Geoff Schiller, Chief Revenue Officer of Evolve Media, parent company of TotallyHer Media. “From a marketer’s standpoint, content distribution is often more challenging than creating great content so TotallyHer.com’s content integration and distribution solutions provide an organic answer to this industry question.”
TotallyHer (www.totallyher.com) is a leading digital media, marketing and sales organization dedicated to women and their families. TotallyHer publishes a portfolio of award-winning women's, youth, and family properties that include Momtastic.com and theFashionSpot.com. In 2012, theFashionSpot.com won an OMMA Award for Best Fashion/Beauty Site, while Momtastic.com was nominated by The Webby Awards for Best Parenting Site. With 35 million unique visitors (comScore, July 2014), TotallyHer’s scale and proprietary technologies enable brands to not only reach women, but also engage and interact with them. TotallyHer is owned and operated by Evolve Media LLC, an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.