Fox Sports Taps Burst to Distribute Original Video Content on Social and Digital Platforms
Videos Will Showcase Behind-the-Scenes Access from FOX Sports Regional Networks’ 5,000 Live Events Each Year
BOSTON--(BUSINESS WIRE)--FOX Sports Regional Networks and Burst, the technology platform that's helping content creators unlock the power of mobile video, today announced a new multi-year licensing agreement. Burst technology will be used to distribute original video content on social and digital platforms to connect with local sports fans and viewers.
“The key feature with Burst is the ability to have multiple people collect video that shows up in one video player”
With the Burst platform, FOX Sports Regional Networks will be able to create mobile video that will showcase behind-the-scenes content and insight from on-air talent and producers that will then be pushed out on FOX Sports' digital platforms and on social media in real-time.
FOX Sports Regional Networks is the TV home for 44 MLB, NHL and NBA teams. FOX Sports has a dozen or more people working at each game.
“The key feature with Burst is the ability to have multiple people collect video that shows up in one video player,” said David Mortlock, vice president, FOX Sports Regional Networks. “All of these people, from our production team to our digital writers, can now help capture the energy and passion around the team leading up to game time.”
In addition to distributing mobile video content out on digital and social platforms, FOX Sports has the ability to seamlessly crowd source user-generated mobile video from fans across the networks' wide-range of games and team events. This content can be delivered directly into the live telecast or shared on social media without requiring the fan to download an app to participate.
"Hundreds of hours of user-generated mobile video content are created and posted every day at or around sporting and live events," said Bryant McBride, CEO and co-founder, Burst. "Broadcasters, leagues, teams and even brand sponsors have been anxiously awaiting a way to make this authentic content their own and integrate it securely and seamlessly into their own workflows. Burst is the only technology platform that has built an enterprise-grade bridge from mobile video to broadcast, opening up a new world of opportunities for broadcasters and media companies, and creating TV history with innovators like FOX Regional Sports Networks."
To learn more about the mobile-to-broadcast platform, or to sign up for a free trial, please visit Burst.com.
About FOX Sports Regional Networks
FOX Sports Regional Networks are the nation’s leading provider of local sports. Through 22 owned-and-operated networks, FOX Sports Regional Networks produce over 5,000 live local events each year and serve as the hometown TV destination to 44 MLB, NHL, and NBA teams. FOX Sports Regional Networks are also one of the leading distributors of collegiate sports, televising more than 1,000 events from the Big 12, SEC, ACC, Big East, and Conference USA.
FOX Sports Regional Networks nationwide roster of networks include FOX Sports Arizona, FOX Sports Carolinas, FOX Sports Detroit, FOX Sports Florida, FOX Sports Indiana, FOX Sports Kansas City, FOX Sports Midwest, FOX Sports New Orleans, FOX Sports North, FOX Sports Ohio, FOX Sports Oklahoma, FOX Sports San Diego, FOX Sports South, FOX Sports Southwest, FOX Sports Tennessee, FOX Sports West, FOX Sports Wisconsin, PRIME Ticket, SportSouth, SportsTime Ohio, Sun Sports, and the YES Network, TV home of the New York Yankees.
Burst is a leading mobile video technology company that helps content creators unlock the power of mobile video. The Burst platform is utilized by media companies, publishers and brands who want to leverage the power of both user-generated and "controlled" content. Burst's proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform.