SmartSource Magazine Honors Patriot Day by Supporting Wounded Warrior Project® with Special Coupon Insert This Sunday
More than 30 Leading U.S. Brands Offer Consumers the Opportunity to “Shop, Share, Save” to Support the Believe in Heroes® Campaign
NEW YORK & JACKSONVILLE, Fla.--(BUSINESS WIRE)--News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, today announced that the Sunday, September 7 issue of its widely distributed SmartSource Magazine® coupon insert is dedicated to Wounded Warrior Project’s (WWP) Believe in Heroes® campaign. Believe in Heroes raises funds for critical veteran programs provided by WWP, as well as broadens awareness for injured service members and the newest generation of veterans. This year, more than 30 national brands have pledged their support for this cause and are offering high-value coupons in this special insert.
“We are proud to help honor and support America’s veterans by providing consumers with the opportunity to ‘Shop, Share and Save’ through the Believe in Heroes campaign”
The September 7 SmartSource Magazine will feature a special Believe in Heroes insert that will be distributed to more than 53 million households in advance of Patriot Day on September 11, and a second insert will be distributed on Sunday, November 2 in honor of Veterans Day. This is the fourth year that SmartSource Magazine will support Believe in Heroes with a special edition, but the first time that a special issue will be distributed on Patriot Day as well. The inserts will feature information about coupons from dozens of favorite household brands and direct consumers to wwpbelieve.org, where both English and Spanish versions of the coupons will be available for printing. The site also provides the opportunity for consumers to pledge some of their savings from the coupons through direct donations to WWP. Special coupons will also be available to consumers via the SmartSource mobile coupon application. In addition, thousands of supermarkets throughout the country will promote Believe in Heroes through their circulars and custom in-store programs with special signage, point-of-purchase materials and contribution tear pads at registers.
Founded in 2010 by Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, the Believe in Heroes campaign has grown to bring hundreds of major brands and grocery retailers together in support of WWP and the injured veterans they serve. Over the past five years, the campaign has raised $16 million for critical veteran programs provided by WWP.
“Thanks to Acosta, News America Marketing and all of the brands, retailers and consumers who participate in the Believe in Heroes campaign, WWP is able to continue to grow and help even more service members who live with the visible and invisible wounds of war,” said Adam Silva, chief development officer, WWP. “Believe in Heroes has played a significant role in our growth and in rallying communities across the United States to support WWP’s mission — to honor and empower Wounded Warriors.”
News America Marketing is a strong supporter of our country’s service men and women and has been a partner of the Believe in Heroes campaign since 2011. Additionally, since 2009, the organization has sponsored an all-expense paid trip to the Super Bowl for two members of the U.S. Marine Corps and their guests, and will do so again for the 2015 game. NAM also holds annual fundraisers in its individual offices across the U.S. for WWP as well as supporting Operation Gratitude, an organization that annually sends 100,000 care packages to service members and their families.
“We are proud to help honor and support America’s veterans by providing consumers with the opportunity to ‘Shop, Share and Save’ through the Believe in Heroes campaign,” said Marty Garofalo, CEO, News America Marketing. “We strongly encourage shoppers to visit wwpbelieve.org to learn more about WWP, take advantage of special Patriot Day offers and identify additional ways to support critical veteran programs.”
Now recognizing its 10-year anniversary, WWP’s vision is to foster the most successful, well-adjusted generation of injured service members in our nation’s history. Tens of thousands of wounded veterans and their families receive support each year through programs designed to nurture the mind and body, and encourage economic empowerment.
For more information about the 2014 Believe in Heroes campaign, please visit wwpbelieve.org.
About News America Marketing®
News America Marketing is the premier marketing partner of some of the world’s most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing’s SmartSource®-branded advertising and promotion programs are an integral part of America’s shopping routine. We reach millions of consumers each day through our network of 1,800+ publications1, 58,250 retail stores2, and 500 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
1NAM market list effective July, 2014
2Based on an aggregate of NAM cycle 5, 2014 SSCM for all classes of trade with the exception of the domestic class of trade, which is based on Carts and the book class of trade, which is based on Shelftalk
3As of April 2014
About Wounded Warrior Project®
Wounded Warrior Project® (WWP) is recognizing its ten-year anniversary, reflecting on a decade of service and reaffirming its commitment to serving this generation’s injured veterans for their lifetime. The mission of Wounded Warrior Project is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.
About Acosta Sales & Marketing
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S. and Canada. For more than 85 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers’ baskets. Visit acosta.com.