Research and Markets: North America Mobile Indoor LBS Market 2014-2018: Leading Vendors are Apple, Google, HERE, Micello, Rogers Comms & Shopkick
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rxmjn7/mobile_indoor_lbs) has announced the addition of the "Mobile Indoor LBS Market in North America 2014-2018" report to their offering.
“Mobile Indoor LBS Market in North America 2014-2018”
The Mobile Indoor LBS market in North America to grow at a CAGR of 34.51% to 2018
Indoor LBS is used to track the location of an object or people within a building or a specific location such as a university campus. Indoor LBS is confined to a very limited geography; hence, it uses only wireless networks such as Wi-Fi and WLAN, which cover a small area. In addition, indoor LBS requires a high accuracy to determine the position of the object or device. Hence, indoor LBS uses positioning technologies based on Wi-Fi, WLAN, UWB, Bluetooth, A-GPS, MEMS, and other hybrid technologies to determine the location of a searched object. Indoor LBS is mainly used in universities, hospitals, stadiums, shopping malls, government offices, airports, museums, convention centers, hotels, resorts, and parking areas.
The Mobile Indoor LBS market in North America can be segmented into four segments by application category, and seven segments by verticals. The report includes mobile indoor LBS maps and navigation, tracking, monitoring, emergency services, and analytics.
It also includes mobile indoor LBS search and advertising revenue. Indoor LBS used in commercial buildings, government offices, and important buildings as well as the Public Safety and Security, Education, Healthcare, Travel and Hospitality, Manufacturing, Logistics and Distribution, Oil and Gas, and Mining industries are covered in this report.
One of the emerging trends in this market is the increased adoption of indoor location based services for public safety. Several government agencies in the US use outdoor LBS solutions to track and monitor people while providing emergency services. Since many emergency calls come from indoor locations, government agencies are adopting indoor LBS to track the exact locations of callers.
According to the report, one of the main drivers in this market is the increased usage of mobile indoor LBS by consumers. In addition, more than 85 percent of mobile data in North America is generated indoors. Advancements in positioning technology and survey methodology have enabled the easy determination of the location of a smart device.
Further, the report states that one of the major challenges in this market is the determination of the location in indoor environments. In an indoor environment, there is a need for high accuracy in determining the location of the user.
- Rogers Communications
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