Ozone Media Partners with AppNexus to Deliver an End-to-End Programmatic Media Buying Experience for Mid Market Advertisers
- Partnership also expands global footprint for leading APAC ad tech company -
SANTA CLARA, Calif. & NEW YORK--(BUSINESS WIRE)--Ozone Media, a leading global advertising technology provider, today announced a partnership with AppNexus, the world’s largest independent advertising technology company, to expand its global presence. The partnership will address the needs of the middle market advertising community by providing technical expertise for delivering real-time creative and cross-platform access to programmatic advertising inventory.
“Programmatic advertising is growing rapidly in the APAC region”
Headquartered in Bengaluru, India, Ozone Media is currently one of the largest programmatic players in the APAC region, and delivers more than one billion impressions daily in display advertising. The partnership with AppNexus will enhance its ability to provide world-class technical expertise for delivering real-time creative and cross platform access to programmatic inventory. It will also give the company greater exposure to AppNexus’ global platform, allowing it to expand into new geographies including North America.
Budget-conscious advertisers will now have access to Adadyn, Ozone Media’s end-to-end platform for generating dynamic creative content and executing programmatic media buys. Working with AppNexus, Ozone designed Adadyn to simplify the complicated technology stack that currently exists for delivering real time creative and cross channel media buys. The platform will offer a desktop display as well as mobile and social targeting capabilities, offering advertisers an end-to-end programmatic buying experience across multiple formats.
“The real time optimization of programmatic buying and selling is crucial to driving results for today’s digital ad campaigns. However, tapping into this capability can be a challenge, especially for middle market advertisers,” said Kiran Gopinath, Founder and CEO of Ozone Media. “With Adadyn, our goal is to provide the best end-to-end programmatic platform with a specific focus on delivering the right message to the right audience in the most appropriate time and context.”
"Programmatic advertising is growing rapidly in the APAC region," said Michael Rubenstein, President, AppNexus. "By working closely with Ozone Media to simplify the inventory buying and campaign retargeting processes, together we are accelerating that growth by making programmatic accessible to the middle market advertising community."
For more information, please visit www.ozonemedia.com.
About Ozone Media
Ozone Media is an IDG Ventures India, funded company that is focused on simplifying re-targeting and programmatic for the middle market. It is a Global Ad Technology and Product Company meeting the needs of the rapidly evolving digital advertising ecosystem, delivering the right message to the right audience at the right time.