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Mobile Start-Up Seriously Reveals First Look at “Best Fiends” Property and Initial Game

Team Headed by Former Rovio and Fox Execs to Launch Game in October 2014

SANTA MONICA, Calif. & HELSINKI--(BUSINESS WIRE)--Seriously™, a mobile entertainment start-up, today released a first look at its new Best Fiends™ property and the first game designed to be developed into a global franchise. The Best Fiends mobile game is a visually stunning puzzler that ties together timeless storytelling and character development with built-in elements of strategy and skill. Launching today, the Best Fiends website features an introduction to the new property, including the game’s premise, character photos and descriptions, as well as a visual peek into the development of the property. Best Fiends launches worldwide in October and will be free to download with in-app purchase options.

“With content consumption on smartphones and tablets exploding, we believe the next generation of entertainment brands will be built first on mobile, and we want to be at the forefront of that shift”

Founded by a team of industry veterans and headed by former Rovio executives Andrew Stalbow and Petri Järvilehto, Seriously brings together a world-class in-house creative studio of mobile gaming and design experts. Together, the team has worked on games that have over two billion downloads at companies such as Natural Motion, RedLynx, Disney, Remedy, Fox and Rovio.

Seriously has also partnered with some of the industry’s best entertainment talent to build out its global franchise, including music from composer Heitor Pereira (Despicable Me, Minion Movie), Pilot Studio as the brand and visual development agency (Transformers, Star Wars) and Soren Fleng for the Copenhagen Bombay production of the first Best Fiends animated short (Angry Birds Toons, Subway Surfers).

“With content consumption on smartphones and tablets exploding, we believe the next generation of entertainment brands will be built first on mobile, and we want to be at the forefront of that shift,” said Andrew Stalbow, co-founder and Chief Executive Officer, Seriously. “We’re privileged to have some of the world’s best creative minds executing Seriously’s strategy of building mobile-first brands that can make a difference.”

In Best Fiends, players will discover the world of Minutia and its population of cute, courageous and increasingly fiendish inhabitants as they work to collect them all and level them up to gain special powers. Best Fiends is the first in a series of games, telling the story of these heroes’ epic journey, and their battle against the voracious Slugs of Mount Boom.

“This is a game and a world that I have wanted to build for a long time, and it’s a dream to be working with the incredible talent we have at Seriously to develop Best Fiends together,” said Petri Järvilehto, co-founder and Chief Creative Officer, Seriously. “We are thrilled to be revealing a first look at Best Fiends today and can’t wait to share more ahead of our worldwide release in October.”

In addition to the Best Fiends mobile game, Seriously will also be launching animated shorts, original music, making-of videos, limited edition artwork, a brand book and stickers for messenger apps in partnership with distributor Swyft Media (formerly known as Textpride), a global platform that helps brands and developers reach billions of users on mobile through digital sticker distribution.

For more news on these and other upcoming announcements, follow Seriously on Twitter and Facebook.

About Seriously

Seriously is a mobile-first entertainment start-up focused on building mobile games that are designed to be developed into global entertainment properties. The company’s founders and its world-class creative team are passionate about great storytelling, unique characters, dramatic conflict, unlikely heroes and building brands that can make a difference.

The company is backed by Upfront Ventures, the premier early-stage venture firm based in Los Angeles, Sunstone Capital, a leading European venture fund, and Daher Capital, a Beirut-based family investment office. Seriously has offices in Santa Monica, California, where business development and marketing functions are based, and in Helsinki, Finland, where the game development team is located.

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