GfK Experts Focus on Collaboration, Customer Centricity in Sessions at Shopper Insights in Action Conference
Will host main-stage panel discussion with five key retailers, manufacturers
NEW YORK--(BUSINESS WIRE)--At the year’s largest shopper insights event, GfK will deepen the discussion around top-of-mind concerns for shopper and retail marketers today. GfK experts will moderate a keynote panel focusing on the benefits of collaboration and co-present with Luxottica about the brand’s “journey to customer centricity” in the retail space.
“Changing Perspective: Luxottica Retail’s Journey to Customer Centricity.”
The conference, which is expected to attract over 500 attendees from roughly 300 companies, will take place July 14th to 16th at the Navy Pier in Chicago. The theme of this year’s event is “Shopper Strategy and Activation: Synthesizing Across Platforms, Channels and Partners.”
On July 16th at 11AM, GfK’s Alison Chaltas (EVP, Shopper & Retail Strategy) and Bill Romania (SVP, Retail Industry) will host “Collective Action: Collaborating for Insights, Loyalty, and Profits,” a main-stage discussion featuring
- Ahold USA: Edward Porter (VP, Consumer and Business Insights)
- Colgate-Palmolive Company: Allison Scott (Director, Shopper Insights & Analytics)
- Lowe's Companies: John Whitaker (VP, Market and Consumer Insights)
- Mars Chocolate, North America: Carol Van Den Hende (CMI Senior Manager Customer Marketing)
- Pfizer Consumer Healthcare: Charles Meyer-Hanover (Director, Shopper and Category Insights)
The panel will take on such key issues as dealing with process and organizational changes created by collaboration and improving the practical applicability of shopper insights.
In addition, on July 15th at 1:30PM, GfK’s David Albert (Executive Vice President, Consulting, Brand and Customer Experience) will join Luxottica’s Ellen Kelly (Research Manager) for “Changing Perspective: Luxottica Retail’s Journey to Customer Centricity.” Their presentation will show how the global eyewear manufacturer transformed its customer experience through identifying what matters most to buyers, guiding the organization to focus on the important aspects of the customer experience, and driving change throughout the company.
“As digital tools transform consumers’ expectations about shopping and buying, marketers need to raise their games,” said Chaltas. “By measuring and refining the customer’s experience at every touchpoint, smart marketers can deepen loyalty and grow revenue – even at a time of intense competition and price pressures. At SIIA, we will take every opportunity to connect marketers to the insights that could change their businesses, in 2014 and beyond.”
GfK will also be exhibiting at the conference, at booth #21.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.