Falcon Social Becomes First Social Media Management Platform to Map Customer Journey
Connect, a premium technology, enables personalized customer engagement, uniting enriched social profiles with online behavior
COPENHAGEN, Denmark--(BUSINESS WIRE)--Enterprise social media management platform, Falcon Social, today announced the availability of Connect, a new technology that allows businesses to offer social login access to their websites via Facebook, with additional channels coming soon. Connect matches social profiles with online behavior, making Falcon the only platform of its kind to offer visibility into a customer’s entire lifecycle—from discovery to exploration, exploration to purchase, and post-purchase engagement back to discovery—enabling brands and marketers to build authentic relationships.
“We needed to connect social and digital channels to create content that resonates with the right audience across our web assets. Connect gives us visibility into our customers’ entire journeys and provides rich customer profiles so we can tailor experiences with our brands”
Research from Altimeter points to the need for marketers to leverage a customer’s “Social Identity” to help map their journey, which is key to creating targeted experiences across every touch point. Connect makes this possible by allowing access to multiple data points that can be mapped and visualized within the unified Falcon platform, which informs impactful engagement strategies.
“We needed to connect social and digital channels to create content that resonates with the right audience across our web assets. Connect gives us visibility into our customers’ entire journeys and provides rich customer profiles so we can tailor experiences with our brands,” said Martin Majund, Group Marketing Technologist, Carlsberg Group. “We are moving away from guessing what the customer wants to anticipating their needs. Context is everything.”
Connect delivers a better understanding of how customers interact with social content, such as tendencies to like, share or comment based on whatever information users opt-in to share; this extends to interests, location, age and gender. This gives marketers access to enriched profiles, which complement Falcon’s existing analytics capabilities, bringing more value to daily interactions with customers. This also provides better insights for content development and allows businesses to measure the effectiveness of their social media programs for continuous optimization.
“Brand marketers have been searching for a way to match social profiles with online behavior without the burden of adding yet another layer of technology,” said Falcon Social CEO, Ulrik Bo Larsen. “Connect changes everything. For the first time, brands can put a face to consumer activity, and turn daily behaviors into actionable insights.”
Connect is available today for all customers and is also offered to our Premium partners. To request more information visit: http://www.falconsocial.com/premium/ and to learn more about Falcon Social visit: http://www.falconsocial.com.
About Falcon Social
At Falcon Social, we help employees become active digital thinkers. By using our unified platform to listen, engage, publish, measure and manage, companies can explore the benefits of social media marketing and instill a digital-first thought process in their employees. We have been recognized for our efforts across Europe and we continue to provide stellar support for our clients: Jaguar, Carlsberg, Mentos, Pandora, Chupa Chups, Orangina Schweppes, IWC Watches, SIGG, Warner Music, TomTom, Coca Cola and many more. Visit us online at http://www.falconsocial.com or http://twitter.com/falconsocial.