Horn Group Selected as Digital Communications Agency of Record for TigerLogic’s Postano
Agency to Raise Industry Profile of Fan Activation and Social Visualization Platform
NEW YORK--(BUSINESS WIRE)--Horn Group today announced that it has been appointed communications agency of record in North America for TigerLogic Corporation’s (Nasdaq: TIGR) fan activation and social visualization platform, Postano. Horn Group will provide strategic counsel, messaging support and media relations to advance Postano’s brand awareness and help the Postano Platform stand out in the competitive marketing software landscape.
“We needed a firm capable of matching the momentum of our sales and product growth and we fell in love with Horn Group’s comprehensive and creative approach to communications”
“We needed a firm capable of matching the momentum of our sales and product growth and we fell in love with Horn Group’s comprehensive and creative approach to communications,” said Scott Huber, Marketing Director, Postano. “We’re excited to leverage Horn Group’s strategic knowledge and industry expertise as our marketing needs evolve and mature.”
TigerLogic’s Postano Platform helps leading brands create highly engaging social visualizations leveraging all of the top social networks in use today. The unique way Postano curates and displays fan content creates a highly effective way to drive and optimize fan engagement and brand loyalty, find trends and measure ROI.
“We are passionate about helping disruptive companies dominate the industry dialogue,” said Sabrina Horn, founder and CEO of Horn Group. “Together, we will take the Postano brand to the next level by using the latest digital communications strategies to stay ahead of the competition.”
Headquartered in Portland, Oregon, Postano is the flagship product of TigerLogic Corporation (Nasdaq: TIGR) and is the leading social platform that allows brands to tell their own stories through the best fan-generated content. Postano is a real-time, visual marketing platform that finds and curates the best social fan content and publishes that content as stunning visualizations across web, mobile and live screen displays for industries such as sports, retail, events and beyond. Postano has partnered with major brands across sports, fashion and retail to create a platform for brands and fans to tell their stories together. Postano customers include Zagat, Google, L.A. Kings, Nine West, Callaway, Evernote, Dell, Nike, Mindjet, Smirnoff, Jack in the Box, The Sierra Club, Oregon Ducks, Microsoft, Ogilvy and many others. To learn more, please visit postano.com.
About Horn Group
Horn Group is a digital communications agency that combines public relations, social media and interactive services to help companies build their brand and move their business forward. Named “2011 Technology Agency of the Year,” Horn Group works with Fortune 500 global brands and hot emerging growth companies in technology, digital media and consumer markets. Established in 1991, the agency is independent, with offices in San Francisco and New York. Horn Group is also co-founder of the Oriella International Network. For more information about Horn Group, please visit www.horngroup.com.
TigerLogic and Postano are registered trademarks of TigerLogic Corporation. All other trademarks and registered trademarks are properties of their respective owners.