Ansira Partners with Provenir to Extend its Real-time Engagement Capabilities
BOSTON--(BUSINESS WIRE)--Provenir announced today a partnership with Ansira, an industry leader in engagement marketing. Ansira will use Provenir’s Customer Engagement Hub to power real-time listening and engagement for its clients, across all channels, while fully utilizing the clients’ big-data resources. The Platform’s capabilities will be delivered to Ansira’s clients in a range of industries including retail, restaurant, automotive, hospitality and CPG.
“Partnering with Provenir has given us the tremendous opportunity to offer customer journey orchestration that goes beyond digital interactions”
"Partnering with Provenir has given us the tremendous opportunity to offer customer journey orchestration that goes beyond digital interactions,” said Michael Harrison, Executive Vice President, Chief Strategy Officer of Ansira. "We have already seen great traction with one client in the automotive industry and we have plans to extend the platform’s uses to several other accounts. Things that would’ve taken months, if not years to accomplish, are created and implemented within weeks with Provenir’s Customer Engagement Hub."
Ansira’s first project using the Customer Engagement Hub centers on connecting the client’s big data, CRM system and social media channels to provide a type of social concierge system for its customers. The solution provides a human-like interaction by using the stored data to build personalized answers and insights to consumers reaching out to the brand on social media. The solution is able to incorporate other data, systems and touch points so that the customer’s experience with the brand’s social concierge is just one part of their evolving journey, carefully crafted for ongoing engagement.
"This is a truly perfect pairing, with Ansira at the forefront of Customer Engagement strategies in the agency space and Provenir with the world’s first real-time Customer Engagement Hub in the technology space," says Mark Smith, Ph.D., President of Provenir's Customer Engagement division. "We are confident that our platform will add remarkable value to Ansira’s data-driven marketing strategies to help provide a truly comprehensive solution to their clients.”
Ansira, an industry leader in data-driven marketing, leverages superior
marketing intelligence to build deeper, more effective relationships
with consumers and the retail channel partners that engage them on the
local level. Marketing intelligence is infused across all disciplines
and executed through trade promotion, digital, direct, marketing
automation, media and creative execution. For the second consecutive
year, the company is one of the 15 largest independent agencies in
America as named by Advertising Age and enjoys long-term client
relationships with Fortune 500 companies across industries as disparate
as automotive and QSR, including Beverage, Insurance, Technology and
Retail. Ansira has offices in St. Louis, Dallas, Chicago, Los Angeles,
New York, Detroit, Atlanta and Cedar Rapids.
Provenir is a global provider of a cloud-based real-time customer engagement hub that allows digital agencies to rapidly innovate omni-channel customer journeys across their clients’ existing touch points, systems and data. Different from campaign-based approaches, the solution guides individual journeys, one consumer at a time, by listening for “moments of truth” across Big Data and converting them into immediate, interactive, interconnected experiences. For more information please visit engage.provenir.com, and follow us on Twitter @ProvenirEngage and LinkedIn.