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Tread Lightly! Kicks Off Year-Long Celebration of 25th Anniversary with Historic Land Rover Charity Auction on eBay

Restored 1990 Range Rover Great Divide Expedition Replica Vehicle Auction at www.ebay.com/treadlightly

SALT LAKE CITY--(BUSINESS WIRE)--Tread Lightly!, the nation’s leader in promoting responsible outdoor recreation through ethics education and stewardship programs, is kicking off its 25th year anniversary celebration as a non-profit in conjunction with a historic Land Rover charity auction fundraiser at www.ebay.com/treadlightly.

“Tread Lightly! is proud of its partnership with Land Rover and is very excited to receive such a historic donation.”

Land Rover North America will auction a fully restored 1990 Range Rover Great Divide replica, and the proceeds of the charity auction will support Tread Lightly!. This vehicle will be auctioned on eBay Motors from August 4-14.

In addition to winning the restored Range Rover, the highest bidder also has the opportunity to be a guest of Land Rover on a nine-day adventure on the 2014 Great Divide Expedition in early September. The auctioned Range Rover will take part in the Expedition and will be delivered to the bidder following the end of the event.

A piece of off-road history, Land Rover’s inaugural Great Divide Expedition in the fall of 1989 helped launch Tread Lightly! as a national non-profit focused on fostering an ethic of good stewardship to proactively protect recreation access to America’s lands and waterways. The Range Rover being auctioned is a restored replica of the vehicles that were used on the original Great Divide Expedition 25 years ago.

“Land Rover is a founding partner that has strongly supported the Tread Lightly! organization, message and principles for decades,” said Lori McCullough, executive director for Tread Lightly!. “Tread Lightly! is proud of its partnership with Land Rover and is very excited to receive such a historic donation.”

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

Contacts

Tread Lightly!
Jerrica Archibald, 800-966-9900
jerrica@treadlightly.org