Forbes: Renee Fraser a California “Power Player”
Fraser Communications a leader in digital, advertising, branding and marketing
LOS ANGELES--(BUSINESS WIRE)--Renee Fraser Ph.D., founder and CEO of the Fraser Communications advertising agency, is featured as a “California Power Player” in this month’s issue of Forbes magazine highlighting the world’s most powerful women.
“The right messaging can change people powerfully”
Renee is recognized in Forbes for being the driving force behind one of the state’s leading independent marketing agencies. Formed 16 years ago, Los Angeles-based Fraser Communications is now a $40 million enterprise producing “jaw-dropping” digital, advertising, branding and marketing results for such high-profile clients as Lexus and Toyota, East West Bank, First 5 California, the Metropolitan Water District of Southern California, Southern California Gas Co., MarketSmith, and more.
Fraser Communications is driven by Renee’s emphasis on research; she is a social psychologist and experienced researcher. Her success on behalf of clients also has earned Renee the distinction of being one of Los Angeles’ 50 most influential women (Los Angeles Magazine).
“The right messaging can change people powerfully,” Renee said in the Forbes article. “If you have a deep understanding of consumer psychology, you have what it takes to create insightful, meaningful advertising and brand marketing that’s resonant and compelling.”
In today’s highly segmented consumer market, the team at Fraser Communications is adept at targeting millennials, Gen Xers, female consumers and other demographic sectors. Fraser utilizes its own “emotional insight” research methodology to probe brand perceptions often buried deep in the subconscious.
Under Renee’s leadership, Fraser Communications has created full digital capabilities that maximize a client's presence through digital video, YouTube channel content, search, digital advertisements, social media and native content. Five prestigious awards for digital and creative services over the past two years are a testament to Fraser’s success.
“As trust and viewership decline within traditional news media, Fraser has been able to craft meaningful and informative content that helps prospects and customers understand the brand or the producer," Renee said. "We know the consumer very well and know how to deliver content that resonates through social, digital and traditional media. The messages are no longer one-size-fits-all."
Renee Fraser, who co-hosts a popular weekly radio show in Los Angeles, was only one of seven women-owned businesses based in California that was featured in this month’s edition of Forbes. The magazine called women business owners the “unsung heroines” of the small business sector who are helping the U.S. emerge from the recession.
Find the latest about Fraser Communications at:
- Homepage: www.frasercommunications.com
- Facebook: https://www.facebook.com/pages/Fraser-Communications/173749783279
- Google+: https://plus.google.com/108159891075774614752/about?hl=en
- Twitter: https://twitter.com/frasercom
- LinkedIn: https://www.linkedin.com/company/40671?trk=tyah
- YouTube: https://www.youtube.com/channel/UCHZrsCf6g3xomDQdjJf_-Qw
About Fraser Communications
Founded by Renee Fraser Ph.D., Fraser Communications is a full-service advertising and marketing agency focused on creating compelling communication that delivers results for our clients. Our capabilities include creative development and production, media planning and buying, strategic planning and research, and public relations. For more than 16 years, we have compassionately serviced a range of clients that include Toyota, Wendy's, Whole Foods, UCLA, East West Bank, Nevada State Bank, Flex Your Power, First 5 California, the California Solar Initiative, the Metropolitan Water District of Southern California, the Los Angeles Department of Water and Power, Southern California Gas Co., and more. (310) 319-3737.