Johnston & Murphy Steps Up Omni-Channel Commerce with Demandware
Leading footwear brand launches new site on Demandware, advances toward omni-channel enablement
BURLINGTON, Mass.--(BUSINESS WIRE)--Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that Johnston & Murphy (J&M), the premium footwear, accessories and apparel brand, has migrated its digital commerce operations onto the Demandware Commerce platform. J&M recently launched a new ecommerce site, www.johnstonmurphy.com, on Demandware and plans to leverage the platform to further advance its omni-channel initiatives, including using responsive web design to enable mobile optimized shopping experiences, and the integration of online and offline channels to provide customers with “buy anywhere, fulfill anywhere” capabilities.
“Johnston & Murphy is an iconic brand known for both quality and style, two attributes that have helped establish its loyal following”
J&M is a division of Genesco Inc., a specialty retailer that sells footwear, headwear, sports apparel and accessories in more than 2,571 retail stores throughout North America and Europe. J&M is the second Genesco brand to run on Demandware Commerce, following Trask (www.trask.com), a specialty footwear and leather goods provider.
“Our customers expect increasingly sophisticated shopping experiences, so for Johnston & Murphy, we started with a refresh of our ecommerce site. Our next step will be to optimize our site for mobile devices and eventually take digital into our stores, working toward a true omni-channel experience,” said Heather Marsh, vice president of ecommerce at Johnston & Murphy. “With Demandware, we have a powerful, yet agile platform that will help us move faster to achieve our ultimate goal of omni-channel enablement.”
The J&M customer is an affluent, digitally savvy consumer who typically knows what he or she wants. For J&M, it was critical that its online channels capture the same brand experience that it provides in its physical stores, making it fast and easy to find products through sophisticated search and rich product detail. J&M selected Demandware’s cloud solution because it provides a feature-rich commerce platform with both out-of-the-box functionality that can be deployed quickly, as well as an integrated customization environment that allows the brand to continually enhance the shopping experience with new and innovative features across channels. In addition, Demandware’s cloud model eliminates the burden of managing servers and back-end infrastructure, freeing up resources to focus on delivering best-in-class consumer experiences.
“Johnston & Murphy is an iconic brand known for both quality and style, two attributes that have helped establish its loyal following,” said Jeffrey Barnett, COO at Demandware. “With Demandware, Johnston & Murphy can meet the evolving demands of its customer base, while delivering a consistent digital shopping experience that is true to the brand across every shopping channel.”
About Johnston & Murphy
A division of Nashville-based Genesco, Inc., Johnston & Murphy is a premium footwear, apparel and accessories brand for men and women offering merchandise through more than 100 retail stores, 65 factory stores, 2,100 premium department and specialty stores, direct mail and on its website, www.johnstonmurphy.com. In addition, Johnston & Murphy is available around the globe through partners worldwide and via international shipping to more than 90 countries from its ecommerce site.
Johnston & Murphy is a pillar of classic workmanship and a beacon of American style. Since 1850, J&M has provided the highest quality products and set the standard for successful, professional men everywhere.
In 2008, Johnston & Murphy continued its commitment to style, craftsmanship and innovation by introducing a new line of shoes, leather goods and accessories for women. It’s been said that it’s a man’s world, but, if it is, the Johnston & Murphy woman sure knows how to make it work in her favor. She’s confident in her life choices and her style choices. Whether she’s taking care of business or attending a school fundraiser, it’s all working. Yet somehow, it never looks like she worked too hard at it.
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email firstname.lastname@example.org.
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