Rendina Debuts Contemporary New Look and Modern Branding
JUPITER, Fla.--(BUSINESS WIRE)--National healthcare real estate leader Rendina (formerly Rendina Companies) has unveiled a striking new logo that communicates the brand’s defining characteristics and signals the expanded, national scope of the company’s operations. The updated logo goes hand in hand with Rendina’s exciting new branding initiative, which includes modifying the company name and recasting its website, Rendina.com.
“Rendina has grown and matured in many ways as a brand, but at our core we’re still the family-operated, customer-driven operation our clients know and trust”
“Rendina has grown and matured in many ways as a brand, but at our core we’re still the family-operated, customer-driven operation our clients know and trust,” said Chief Executive Officer Richard Rendina. “Our goal was to produce a modernized logo that encapsulates our key values of longevity, flexibility, responsiveness, innovation and a client-centric mindset. We’re very proud of the result.”
The logo’s contemporary design is constructed from clean lines and a strong yet minimalistic font style. It’s closely tied to the Rendina family story: the three solid boxes represent the three Rendina brothers, Richard, Michael and David; and the lighter semi-circle symbolizes the company’s founder and cornerstone, the late Bruce A. Rendina. Together, these four elements fashion the letter ‘R’, with a nod to the Rendina brand’s characteristic blue color.
“Our father built this company on a foundation of trust and integrity. He personified the highest level of industry expertise, and was also very focused on building the communities where we do business from a humanitarian perspective,” said Chief Operating Officer Michael Rendina. “Those values remain at the core of our company today, but the branding shift brings our corporate look into the 21st century.”
In keeping with the move toward a more contemporary identity, the board opted to shorten the brand’s name from ‘Rendina Companies’ to the more simplistic ‘Rendina’. One of two interchangeable taglines will be added when there’s a need to differentiate between the company’s healthcare versus commercial focus: Rendina Healthcare Real Estate and Rendina Real Estate Development, respectively.
“Our new logo and updated name serve as an emblem of Rendina’s continued mission to be a progressive, national leader in the healthcare real estate industry,” said David Rendina. “Just as we’re always moving forward to find innovative solutions for our clients, we’re moving our own brand forward into an exciting new era.”
See the new logo and upgraded website at Rendina.com.
Rendina is a full service, national healthcare real estate firm that assists hospitals and health systems in fulfilling growth and physician recruitment strategies by offering creative solutions for a variety of healthcare real estate initiatives. We have been a trusted partner to healthcare real estate providers for over 27 years, and have developed more than 6.85 million square feet of healthcare real estate throughout the country. Services in our full-service platform include the design, development, acquisition, leasing and management of healthcare real estate.