Suncraft Technologies Accelerates the Accuracy of Data-Driven Direct Marketing Programs with USPS Seamless Acceptance
Inline direct mail provider recognized by USPS for achieving nearly perfect mail acceptance
NAPERVILLE, Ill.--(BUSINESS WIRE)--Suncraft Technologies, a premier inline direct mail provider for leading retailers and direct marketers, today announced its certification of U.S. Postal Service (USPS) Seamless Acceptance – the first in the Great Lakes Region – to ensure clients’ direct marketing messages will be delivered to consumers with greater speed, efficiency and accuracy.
“With consumers demanding more personalized, relevant and immediate communications, direct marketers have been turning to Suncraft to deliver timely, eye-catching marketing messages that drive response”
The goal of the USPS for Seamless Acceptance is to identify mail error earlier in the process. Information obtained from mailings in process helps to determine address accuracy, verify mail preparation quality, validate correct postage, and, with the use of SUNTRAC™ confirm service, track individual pieces as they move through the system.
“With consumers demanding more personalized, relevant and immediate communications, direct marketers have been turning to Suncraft to deliver timely, eye-catching marketing messages that drive response,” said Jerad DeSanto, Suncraft principal and vice president of sales and operations. “In addition to our previous four USPS Drop Shipment Management accreditations, the Seamless Acceptance expedites postal approvals and streamlines our clients’ mail through the system.”
Along with the Seamless Acceptance certification, which is awarded only to an elite group of direct mailers, USPS also recognized Suncraft for achieving a nearly perfect 99.9 percent mail acceptance – the highest accuracy mailing ratio nationally.
“When I have complex, highly variable direct mail programs, Suncraft works with my team to handle all the details,” said Susan Rieser, senior marketing production manager at Lane Bryant / Ascena Retail Group. “They consistently come up with ways to manage our costs while maintaining the creativity of our campaigns. Seamless Acceptance gives us assurance that our messages will reach our customers faster with greater impact.”
As a member of the USPS business alliance partnership, Suncraft is well-positioned to meet the demands of today’s mail messaging challenges. By offering data-driven print, web and mail integration and innovative mail processing capabilities, Suncraft’s clients are realizing an effective solution for their operational and marketing strategies. The addition of this business alliance with the Postal Service will enhance Suncraft’s ability to provide clients with exceptional mail value and performance.
About Suncraft Technologies
Suncraft Technologies is a premier inline direct mail provider to the world’s leading retailers and direct marketers. Recognized by USPS for its virtually error-free and secure data handling and management, Suncraft combines robust printing capabilities with data-driven marketing expertise. Versatile printing options include in-line web, offset and digital production, and variable data printing (VDP). Suncraft also handles creative format design, graphic design, fulfillment, kitting and mailing services. Through a strategic partnership, Suncraft delivers intelligent inserting and online solutions that allow direct marketers to connect with customers through Web2Print and 24/7 accessible digital storefronts and inventory management. Visit www.Suncraft-Tech.com for more information.