bigtincan Report Measures Significant Spike in Enterprise Users Actively Engaging with Mobile Content
Enterprises users engaging with mobile content nearly 20 percent more often than in 1H2013
BOSTON--(BUSINESS WIRE)--In an effort to help organizations better measure and understand the content utilization and engagement of their mobile workforces, bigtincan, a leader in mobile content enablement, today unveiled the results of its second half 2013 Content Intelligence report. The findings support the notion that everyday use of mobile devices in the enterprise continues to soar, increasing more than 22 percent from the first half of 2013, and total engagement with content has increased by 18 percent. And, while Android tablet use leaped nearly 25 percent since the second quarter of 2013, iOS devices still dominate the mobile workforce representing 86 percent of all devices connected to the bigtincan hub system. iPad users still spend the most time engaging with content.
“As new content types emerge and interactions become more sophisticated and regular, we expect to see a huge boom in the productivity of mobile enterprise users as well as an increase in the way enterprises designate mobile solutions as a primary way to drive their business.”
Engagement with Content is Shifting – More Active, Less Passive
The way users are engaging with content continues to shift significantly as they move away from strictly reading content on their mobile device and towards an increase in sharing, editing and annotating content – making it much more two directional than in the past. This is reflected in the report with:
- A 50 percent leap in time spent editing content on a mobile device, which now represents 18 percent of all daily interactions.
- A 10 percent decrease in time spent simply reading content on a mobile device.
Additionally, Thursdays are the most productive day of the week, with nearly one quarter of all interactions taking place on that day. Mondays and Fridays were the least productive days.
“One of the most significant shifts we continue to see is that users are moving from simple interactions like engagement with traditional office file formats to new, more advanced content types like forms, HTML5 content, and video,” said David Keane, CEO of bigtincan. “As new content types emerge and interactions become more sophisticated and regular, we expect to see a huge boom in the productivity of mobile enterprise users as well as an increase in the way enterprises designate mobile solutions as a primary way to drive their business.”
Controlled Sharing On the Rise
Enterprise users increasingly need to manage, control, and share content inside and outside of the organization. Nearly one third of all content shared by users of bigtincan Hub in 2H2013 had sharing controls, which is a 25 percent increase over Q2013. This boom can be attributed to the fact that enterprise decision makers are quickly learning that cloud-based storage systems are not only a security threat, but create usability issues because of their file folder structure.
As is such, more than 24 percent of enterprises are now implementing content control measures to ensure that the wrong content isn't sent to the wrong person at the wrong time.
In all, the bigtincan 2H2013 report data supports a number of key themes heading into 2014: enterprise users are more actively engaging with content on their mobile devices; business is truly migrating from the desktop to mobile devices as many field sales and service professionals use a mobile device as a primary way to access and share content; and the smartphone is growing as a mobile content enablement device. While tablets continue to be widely used, more sophisticated smartphones are becoming the primary choice for mobile professionals.
About The bigtincan Content Intelligence Report
The bigtincan Content Intelligence report is created from anonymous data and abstracted data sourced from millions of interactions with enterprise mobile device users who use bigtincan Hub, across 12 different countries, to access a wide spectrum of content to enable them to work more productively. The data is calculated based on usage, connections, downloads and a range of more than 100 different interaction types to create a series of graphic overview reports on how users work with content on their mobile device.
bigtincan has transformed the way business is done on mobile devices. The company’s innovative mobile content enablement solution, bigtincan hub, is a unified set of productivity tools that enables users to securely and effectively engage with the right content at the right time in the right location – no matter where the content resides. bigtincan provides intelligent insights around the interaction, utilization and value of content within an organization, while providing unprecedented control and governance over content usage and sharing. Founded in 2011 with headquarters in Boston, MA and regional offices in Paris, Singapore and Sydney, the company has customers across a variety of industries including: government, healthcare, financial services, manufacturing retail and technology. For more information, please visit www.bigtincan.com/ or follow @bigtincan on Twitter.