Communisis Partners with Provenir to Provide Customers with Real-Time Engagement Offerings
BOSTON--(BUSINESS WIRE)--Provenir today announced a technology partnership with leading provider of personalized customer communication services, Communisis, that will enable brands to leverage multi-channel data for personal and timely customer engagement. Communisis will integrate Provenir’s Big Data Listening and Engagement Platform into Mantl, a proprietary tool that facilitates the design, production and deployment of customer communications. Provenir’s technology will allow Mantl to orchestrate real-time customer journeys across different channels.
“Today’s world is increasingly digital and it’s our job to ensure our clients are equipped with the tools needed to effectively communicate with their customers through a variety of channels”
As Communisis continues to invest in its digital offering, it chose to partner with Provenir because of the company’s proven heritage in real-time financial decisioning and powerful capabilities for real-time marketing. With the integrated Mantl solution, powered by Provenir’s platform, Communisis’ clients now have many new engagement capabilities, including the ability to perform a real-time individual affordability assessment prior to presenting a marketing message. This not only ensures greater individual relevance, but, more importantly, removes offers that might otherwise frustrate Communisis’ clients’ customers.
“Today’s world is increasingly digital and it’s our job to ensure our clients are equipped with the tools needed to effectively communicate with their customers through a variety of channels,” said Jon Cano-Lopez, Managing Director, Communisis Data Intelligence. “With this transformation in mind, we selected Provenir because of its rich history in complex decisioning and its proven software platform. In Provenir, we’ve found a partner to help evolve our offering and enable companies to create longstanding, personal relationships with their customers by realizing the full potential of real-time marketing.”
“The new world of marketing is as much about knowing which offers not to present, as about which offers to present. This is especially true with real-time marketing, as irrelevant or unqualified offers only waste a customer’s time, leading to frustrated clients, excess marketing spend and a higher likelihood of churn and opt-out,” said Mark Smith, Ph.D., President of Provenir's customer listening division. “With this integrated solution, Communisis understands the power of real-time, personal engagement, and we are excited to help them offer their clients a meaningful, relevant way to communicate with their own customers, exactly how they want to be communicated with.”
Provenir is exhibiting (D32) at Technology for Marketing & Advertising 2014. If you are a member of the press or analyst community and would like a briefing with Provenir and Communisis at the event, please email email@example.com.
Communisis is a leading provider of personalised customer communication services that specialises in helping clients communicate with their customers more effectively and more profitably in fast-changing markets.
Communisis has a reputation for production excellence and innovation and is trusted by many leading, consumer facing brands to design, produce and deploy multi-channel personalised customer communications accurately, securely, reliably and at scale.
Provenir is a pioneer in Big Data listening and engagement solutions and global provider of a cloud-based, real-time customer engagement hub that enables brands, often through their agencies, to orchestrate omni-channel customer journeys across existing touch points, systems and data. Different from campaign-based approaches, the solution gives brands the ability to rise to the challenge of the Age of the Customer, by proactively listening for comments, events and “moments of truth” and turning them into immediate, interactive, individual experiences that truly engage. For more information please visit www.provenir.com/listening, and follow us on Twitter @ProvenirEngage.
Keywords: Provenir, Communisis, marketing agency, omni-channel, Technology for Marketing & Advertising, TFM&A, multi-channel marketing, interaction, social listening, customer listening, customer engagement, customer experience, Big Data, marketing, customer communications, real-time, analytics