Healthfirst Improves Member Retention Using Decision Point’s “Micro Targeting” Technology
BOSTON--(BUSINESS WIRE)--Decision Point Healthcare Solutions (Decision Point), an innovator in providing engagement analytics solutions to the health care industry, announced today that Healthfirst -- a not-for-profit managed care organization offering a variety of low- or no-cost health insurance programs to qualified individuals and families living in the New York metropolitan area -- was able to significantly improve Medicare member retention through its Decision Point-powered program to continually enhance its members’ plan experience.
“Decision Point enables us to focus our programs on individuals that need it the most, and communicate with our members about issues that are the most important to them. We are pleased that these efforts have led to improvements in member retention.”
The comprehensive program is focused on early detection of satisfaction and retention risk, identification of member-specific drivers of engagement, and proactive, relevant, personalized communications to enhance each member’s experience with Healthfirst.
Decision Point’s solutions address one of the most pressing issues facing managed care plans today: how to truly engage members and providers to improve quality of care and enhance member satisfaction. Decision Point provides a unique and effective approach that leverages predictive analytics to enable health plans to better understand their members and providers, and deliver insights into the specific attributes that drive behavior.
Mr. Saeed Aminzadeh, Chief Executive Officer of Decision Point said, "Healthfirst is an innovator in using technology to better serve its members, and we are pleased that we were able to leverage Decision Point’s solutions to help enhance member experience."
Rebecca Schwietz, Vice President of Clinical Performance Management at Healthfirst said, “Decision Point enables us to focus our programs on individuals that need it the most, and communicate with our members about issues that are the most important to them. We are pleased that these efforts have led to improvements in member retention.”
About Decision Point
Decision Point Healthcare Solutions was founded on the principle that health plan clinical, financial and operational performance can be greatly improved by making informed predictions on strategic decisions. Decision Point has developed a ground-breaking solution for healthcare organizations that deploys “Big Data Analytics”, “Micro-segmentation” and “Micro-targeting“ to improve health plan quality, satisfaction and member retention. Decision Point aims to change the fundamentals of healthcare decision-making by using these proven marketing techniques that have been deployed successfully in the consumer retail industry to help health plans achieve their clinical and financial goals. For more information about Decision Point, please visit www.decisionpointhealth.com.
Established in 1993, Healthfirst is a not-for-profit managed care organization offering health insurance to individuals and families living in the New York metropolitan area. Healthfirst provides a variety of low-cost or free government-sponsored health insurance, including New York State Medicaid, Child Health Plus, and managed long term care, as well as Medicare Advantage. Healthfirst is also a Qualified Health Plan on NY State of Health: The Official Health Plan Marketplace. For more information, visit the company's websites at www.healthfirst.org and www.healthfirstnj.org.