SOASTA mPulse Reveals New User Mobile Web Browsing Data, Highlighting iOS Users as the Most Valuable to Marketers
Despite Google Android devices gaining in sales, Apple iOS is still the king of mobile Web operating systems with Safari the leading mobile browser
BARCELONA, Spain--(BUSINESS WIRE)--Mobile World Congress – SOASTA, the leader in cloud and mobile testing, today released new mobile Web page load time data aggregated by mPulse, SOASTA’s award winning Real User Monitoring (RUM) solution. Results show that iOS is still the most widely used mobile operating system for Web browsing and Safari the most popular mobile browser.
“SOASTA mPulse provides customers with useful and actionable insight into real user activity on mobile, and how their activity evolves year after year”
In total, SOASTA analysts released 2,673,573 hours worth of data—the equivalent of 305 years of time users spent waiting on load pages in the United Kingdom, France, Germany, Spain and Italy. The data shows that iOS is the most widely used mobile Web browsing operating system in all five regions, but most prevalent in the United Kingdom, at 69% and least in Germany at 58%. The overwhelming majority of iOS page loads, from 95% to 97% depending on the region, were made using Safari, the default iOS browser, vs. Chrome Mobile iOS, the leading third party iOS browser. France and Spain, at just five percent of pages loaded, were the top users of Chrome Mobile iOS.
“SOASTA mPulse provides customers with useful and actionable insight into real user activity on mobile, and how their activity evolves year after year,” said SOASTA CEO Tom Lounibos. “These statistics show mobile internet marketers that iOS retains its mobile Web browsing lead, even with the growth in Android device sales. In short, Apple iOS users are still the most active mobile users on the Web, and therefore the most valuable type of users for marketers to target.”
SOASTA’s mPulse solution captures and aggregates the real-time engagement and performance metrics critical for businesses to gain insight into their users activity. It gives decision-makers the data needed to analyze the impact of performance on the company’s bottom line, take quick action, and factor critical information back into the application or Web development lifecycle.
SOASTA is the leader in cloud testing. Its Web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.
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