Next Edition of PersonalWorkTM from WebLife Balance Restores Employee-Employer Trust
With Growing Concerns over Government and Corporate Digital Snooping, Secure Personal Web Space Protects Employees and Organizations Alike
SAN FRANCISCO--(BUSINESS WIRE)--RSA Conference — WebLife Balance LLC (WebLife), the technology leader in employee privacy and protection solutions, today announced the release of the next edition of PersonalWorkTM, its personal Web use containment platform. In an era of constant connectivity and eroding boundaries between professional and personal digital life, PersonalWork helps employers enhance organizational security and reduce liability by embracing and isolating employee Web use at work. PersonalWork provides employees a private, secure space separate from the corporate network to conduct personal web browsing.
“Tension and mistrust between employers and employees over personal Web use at work and fear of inappropriate monitoring is mounting”
PersonalWork connects via WebLife Balance’s Reverse VPN to the public Internet. The ReverseVPN isolates employee activity from the corporate network, providing containment for potential malware and other web browsing risks. The WebLife Balance service includes a secure client and routing portal. Each user has a WebLife icon on their desktop, that, when activated, provides a secured virtual machine (VM) on the user’s computer. This VM prevents any exchange of information between the VM and the user’s work-related desktop or network.
Employee monitoring is becoming increasingly prevalent. The 2007 Workplace Monitoring and Surveillance Survey by the American Management Association found that employers are primarily concerned about inappropriate Web surfing, with 66 percent of 304 respondents monitoring Internet connections and 65 percent using software to block connections to inappropriate Websites—a 27 percent increase since the survey first began in 2001. 96 percent of respondents track external (incoming and outgoing messages), while 58 percent monitor internal messages that are sent among employees.
Meanwhile, employees have a growing expectation of privacy at work and believe that their employer should play a significant role in protecting their online privacy. According to the Microsoft Trustworthy Computing Division’s 2013 Data Privacy Day report, tech elites in the US expect companies to take on about 30 percent of the responsibility for protecting an individual’s online privacy.
“Tension and mistrust between employers and employees over personal Web use at work and fear of inappropriate monitoring is mounting,” said David Melnick, WebLife Balance CEO. “Organizations are having to confront the reality that employees are bringing their own devices to work and accessing the corporate network for personal web use, and traditional approaches to employee monitoring are simply not working and even leading to abuse.”
Melnick continued, “We are watching a profound cultural shift play out in the US. The prevalence of BYOD, the evolution of social media and cloud technology are changing the way employees interact with the corporate network. These dynamics, along with public dialogue emerging following allegations by Edward Snowden about the U.S. federal government monitoring its citizens and the fact that employees have come to view personal Internet use at work as a fundamental right, are contributing to a groundswell of advocacy for individual privacy rights. This is especially true with millennials, who now comprise 25 percent of the workforce. Companies willing to champion employee privacy en route to enhanced security can not only attract and retain top talent but also enjoy the compelling byproducts of dramatically diminished liability and increased shareholder value.”
Founded in 2013, WebLife Balance (WebLife) fundamentally changes how organizations approach employee Internet use simply by providing a separate, private and secure space for employees to conduct personal web browsing. Current employee acceptable web-use policies don't address the fact that employees will continue to spend some portion of their time on personal web browsing. WebLife acknowledges this reality and brings employees back into policy compliance by securely separating personal and business web activity. By doing so, this program provides an additional benefit to employees, improving companies' security posture, reducing their liability, and enhancing their compliance with global privacy obligations.
WebLife Balance is a registered trademark of WebLife Balance in the United States.
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