Invodo Opens New State-Of-The-Art Video Production Facility
Dallas-based facility extends company’s video content production leadership
AUSTIN, Texas--(BUSINESS WIRE)--Invodo, the business video experts, today announced that the company has opened a new state-of-the-art video production facility in Dallas, TX.
“Invodo has a specific methodology to video production that helps us go to market with new video content quickly and successfully, and the new facility is well-suited for this purpose.”
Using the most advanced lighting, cameras and sound stages, it’s a “one-stop-shop” facility specially designed to handle every phase of clients’ online video production requirements. This includes warehouse space for product receiving, storage, product staging and set construction as well as multiple studios for production and dedicated space for pre- and post-production.
“We were very impressed with the new Invodo production facility,” said Lauren Schumann, Director of Online Merchandising & Content at Footsmart. “Invodo has a specific methodology to video production that helps us go to market with new video content quickly and successfully, and the new facility is well-suited for this purpose.”
“The facility shows our commitment to being the leader in visual content for business. It will enable us to represent our clients’ brands even more effectively,” said Tom Niemeyer, Invodo’s VP of Content and Creative. “It’s designed to grow with us as we continue innovating in content production, extending our leadership in that area.”
Remaining in the Dallas-Fort Worth area will also allow Invodo to continue tapping into the thriving Dallas-Fort Worth production community, where the company has established strong relationships over the past four years, Niemeyer added.
Invodo is the only full-service video solutions provider that combines the three key elements of a successful video program: high-quality video content production, technology leadership, and the strategy and expertise to craft a video program to fit business goals. Data from Invodo’s online video platform allows clients to optimize results and continually improve ROI from their video programs.
The new facility’s production studios were engineered to meet the needs of retailers and brands who are focused on building their ecommerce businesses with video and visual content. The studios were designed using the unique practical experience of Invodo’s internal production staff as well as expertise from a leading consulting firm specializing in acoustical design.
Other features of the facility include:
- Client lounge: A comfortable space for clients to do work or just relax. Invodo can broadcast live to this room from the studio so that clients can see what’s happening.
- Client café: A special area that serves up hospitality in the form of fresh, delicious snacks, gourmet sodas and other beverages.
- A warehouse featuring a scene shop as well as ample space for product prep and storage.
- Formal dressing rooms and private rooms to review videos.
Online shopping is a highly visual, content-driven experience. Invodo educates and influences consumers by creating and delivering the world’s most powerful content. Invodo’s video programs combine strategy, production, and technology to improve conversion rates, reduce returns, and increase consumer engagement. The Invodo video platform manages production workflow, delivers video SEO, and collects integrated analytics to drive ongoing optimization of video strategy. For more information, please visit www.invodo.com.