TailoredMail Introduces Email Marketing’s First Embedded Video-in-email with Deep Tracking, Dynamic Personalization and Triggered Marketing Automation
“With the advent of HTML5 support in many popular email clients and virtually all current-day browsers and smartphones, the opportunity for email marketers to leverage video-in-email is here today”
Clients that have used TailoredMail’s video-in-email solution - while in private beta - have seen, on average, between five and eight times the normal campaign click-thru rate and social sharing. “We’ve been using TailoredMail for about three years, and recently deployed a video-in-email campaign where our engagement rates were 11 times greater than our normal campaign,” said Doug Strohm, president of Tudor Games – a leading maker of hands-on sports games. “We saw a 15x jump in social sharing, and a nice spike in new subscriber sign-ups to our monthly newsletter. It was dead simple to set up.”
One of the cutting-edge capabilities of the TailoredMail system is its unique dynamic personalization. The author is provided a simple drag and drop visual editor to create personalized image “playback posters” (the first screen the recipient sees, usually with a play-button embedded in it). Also, different videos can be dynamically shown to people based on their prior interests or profiles. For example, an automotive dealer might want to show either a video of an SUV, a Hybrid, or a Truck to users who have been recently clicking on such products. This can all be dynamically presented to each subscriber within the same email campaign.
To leverage the power of email marketing automation, TailoredMail offers a unique way to create triggered actions within the email based on the subscriber’s viewing behavior. For example, an email-alert to a salesperson could be made if a subscriber views at least 75 percent of the video, or it can trigger an automated set of follow-up emails designed to further engage the subscriber.
The addition of automated integration with YouTube also makes video-in-email now extendable to much older, non-HTML5 compliant browsers. Without any involvement of the author, TailoredMail automatically uploads your video to YouTube and will auto-detect when the subscriber uses Internet Explorer 8, for example, and will redirect the viewer to YouTube instead. This ensures the best possible experience for all subscriber environments. TailoredMail’s research shows that between one and two percent of an email subscriber’s base will still be using one of these older browsers – so ensuring compatibility for virtually all viewers is now automated.
Eliminating the complexity and enhancing the performance
An emerging marketing opportunity
“With the advent of HTML5 support in many popular email clients and virtually all current-day browsers and smartphones, the opportunity for email marketers to leverage video-in-email is here today,” said Matt Highsmith, CEO of TailoredMail. “Smartphones now represent between 40 and 50 percent of all email opens these days, and the creative use of video-in-email opens up powerful marketing potential for businesses.”
TailoredMail’s video-in-email offering is free for users of its email newsletter, campaign, and automation solution. Pricing starts at $250 a month, and offers cutting-edge email automation, mobile, social, and website integration capabilities.
Created in 1997, TailoredMail is a cloud-based email marketing and automation platform - the first to offer dynamic content, video-in-email, automated segmentation, and triggered-action capabilities in one solution. Using TailoredMail, marketing departments can deliver highly targeted campaigns tailored to each individual’s unique interests and device.