Anthem Blue Cross and Blue Shield Encourages Southern Nevada to Move 100,000 Miles in Seven Weeks
Anthem Partners with Beasley Broadcasting to Inspire Las Vegas to Get Moving
LAS VEGAS--(BUSINESS WIRE)--Anthem Blue Cross and Blue Shield in Nevada has teamed up with Beasley Broadcasting to promote the importance of staying active through the Southern Nevada Moves Miles program, which challenges valley residents to walk a collective 100,000 miles in seven weeks. Anthem is the title sponsor of this first-ever community health program.
“In continuing our efforts to serve our local community, Beasley Broadcasting is proud to present Southern Nevada Moves Miles, a campaign supporting fit and healthy lifestyle choices for Southern Nevadans”
The challenge kicked off on Feb. 3 and runs through March 23. Participants who log their miles on the www.southernnevadamovesmiles.com website will be eligible to win weekly prizes. Every activity adds up – gardening, cleaning the house, walking the dog, biking – you name it.
“Anthem is committed to improving the health of Southern Nevada, and this program is a great example that you don’t need fancy equipment or a gym membership to get active,” said Mike Murphy, president, Anthem Blue Cross and Blue Shield in Nevada. “Fitness can start with something as simple as walking the kids to school or taking the stairs instead of the elevator – every step adds up.”
Mayors of several Southern Nevada cities, including Las Vegas and North Las Vegas, have already committed to have their employees participate in the program and log their miles to help the region reach its goal.
"In continuing our efforts to serve our local community, Beasley Broadcasting is proud to present Southern Nevada Moves Miles, a campaign supporting fit and healthy lifestyle choices for Southern Nevadans,” said Lee Grau, General Sales Manager at Beasley Broadcasting, the parent company of five Las Vegas stations including NewsTalk 720 KDWN-AM, 102.7 The Coyote and BOB 107.9 FM.
The Southern Nevada Moves Miles website (www.southernnevadamovesmiles.com) also features healthy recipes, tips to squeeze physical activity into a busy day and tools to convert other activities like cycling into walking miles.
About Anthem Blue Cross and Blue Shield in Nevada
Anthem Blue Cross and Blue Shield is the trade name of Rocky Mountain Hospital and Medical Service, Inc., an independent licensee of the BlueCross BlueShield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the BlueCross BlueShield Association. Additional information about Anthem Blue Cross and Blue Shield in Nevada is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.
About Beasley Broadcast Las Vegas, Inc.
Founded in 1961, Beasley Broadcast Group, Inc., www.bbgi.com, is a radio broadcasting company that owns and operates 44 stations (28 FM and 16 AM) located in eleven large- and mid-size markets in the United States. In the Las Vegas market, Beasley Broadcast owns five radio stations, NewsTalk 720 KDWN-AM, 96.3 KKLZ-FM Greatest Hits, 102.7 The Coyote KCYE-FM, Old School 105.7 KOAS-FM and BOB FM 107.9 KVGS-FM.