Testimonial Engine: VideoGenie Announces the Launch of StoryBox, Revolutionizing Earned-Media Marketing
SAN FRANCISCO--(BUSINESS WIRE)--VideoGenie, the leading social video marketing company, today announced StoryBox, the first testimonial engine for ALL media. StoryBox automatically collects, ranks, and distributes all positive tweets, vines, posts, Instagram images, and YouTube videos about a brand.
“And yet, most companies bury this vibrant and compelling content as links in their website footer. StoryBox is the most powerful way for a company to tell stories, and our clients have some great ones to tell.”
For years, VideoGenie has enabled brands like Budweiser, Levi’s and Priceline to solicit, manage and distribute consumer stories through video. With StoryBox the company is adding photos and text from leading social channels, as well as content submitted on-site via VideoGenie’s turnkey, mobile-friendly recorder.
StoryBox utilizes a proprietary engagement-optimization algorithm to determine which users and stories drive maximum sales and time on-site. The most compelling content is automatically featured more frequently and prominently in the StoryBox.
Top content can further be distributed through VideoGenie’s interactive Facebook ads, video ads, and banner ads. Advertisers can easily monitor the best performing stories and the most effective social media and marketing channels. StoryBox also simplifies the process of creating new stories.
Mountain Hardwear, a leader in innovative, premium outdoor apparel, equipment and accessories, is using StoryBox as a hub for the stories created through the brand’s #findingwinter program. “StoryBox allows us to put the people who are using our product to get outdoors front and center,” said Brand Manager Laura Schaffer. “With StoryBox, we can now create one central community for our winter campaign.”
Another initial client, Chegg, is using StoryBox to showcase student success stories. “Chegg is always looking for cutting edge ways to engage our student community through social media,” said Director of Event & Cause Marketing, Heather Hatlo Porter. “StoryBox helps us identify and elevate our top earned-media content, as well as allow our users to easily upload content and share it across their networks.”
“Companies know that real customers are more influential than any other form of traditional advertising,” said Justin Nassiri, Founder & CEO of VideoGenie. “And yet, most companies bury this vibrant and compelling content as links in their website footer. StoryBox is the most powerful way for a company to tell stories, and our clients have some great ones to tell.”
Located in San Francisco, California, VideoGenie is backed by Google Chairman Eric Schmidt's Innovation Endeavors and Blumberg Capital. Since launching in 2010, VideoGenie has worked with top brands on campaigns ranging from sweepstakes and contests, to testimonials and product reviews.