Clear Channel Media and Entertainment and Relativity Renew Agreement to Create Multi-Platform Promotional Programs for All Relativity Films
NEW YORK--(BUSINESS WIRE)--Clear Channel Media and Entertainment, the leading media company in America with a greater reach than any other radio or television outlet, and Relativity, a next-generation studio that produces and distributes entertainment content across multiple platforms, announced today that the companies are renewing their cross-media marketing collaboration to promote Relativity film releases.
“We are thrilled to continue our relationship with Clear Channel and look forward to collaborating on new marketing initiatives.”
Over the next 18 months, Relativity and Clear Channel will develop one-of-a-kind campaigns that utilize Clear Channel’s cross-platform media assets and unmatched reach of 243 million monthly listeners, promoting upcoming movies in creative and compelling ways designed to drive box office sales. Previous successful collaborations between the companies included campaigns for the films Limitless, Immortals, Act of Valor, Safe Haven and Free Birds.
Under the agreement, Relativity will provide exclusive content created by its filmmakers and talent that will be shared with listeners and viewers through various Clear Channel platforms, including iHeartRadio, its industry-leading digital music service; national radio programs and top-rated local radio stations; select iHeartRadio branded events; and digital outdoor billboards in strategic locations around the country such as Times Square.
The programs will also include organic promotional support from popular radio personalities such as Ryan Seacrest, Elvis Duran, Dan Patrick and Steve Harvey; naturally integrated film imaging across local stations and iHeartRadio’s national digital and mobile ad units; homepage website takeovers; and national and local on-air commercial inventory.
In addition, the partnership will give listeners and moviegoers access to high-impact interviews with exclusive insight into the films and social media integrations on iHeartRadio and station Facebook pages which will offer the chance to win tickets, prizes and unforgettable movie experiences.
“Relativity is consistently looking for innovative ways to connect our movies with audiences, and Clear Channel has the unique capability to connect to millions of people both locally and nationally,” said Russell Schwartz, President, Domestic Marketing, Relativity. “We are thrilled to continue our relationship with Clear Channel and look forward to collaborating on new marketing initiatives.”
“Clear Channel has the natural ability to connect with targeted audiences in meaningful ways,” said Greg Glenday, President of Clear Channel Connections. “The unparalleled reach of our multi-platform campaigns proved instrumental in the success of Relativity Media’s hit films such as Limitless, Immortals, Act of Valor and Safe Haven, and we are looking forward to creating unique marketing programs to build excitement around their upcoming films.”
Looking forward, Relativity will release the heart pounding action-thriller 3 Days to Kill (in theaters February 21, 2014) starring Kevin Costner, the supernatural horror film Oculus (in theaters April 11, 2014), and the live-action family adventure Earth to Echo (in theaters July 2, 2014).
Relativity (relativitymedia.com) is a next-generation studio engaged in multiple aspects of entertainment, including film production; financing and distribution; television; sports management; music publishing and digital media.
The studio has produced, distributed or structured financing for nearly 200 motion pictures, generating more than $17 billion in worldwide box office revenue and earning 60 Oscar® nominations. Recent films include: Safe Haven, Act of Valor and Immortals, the latter both opening number one at the box office in their debut. Relativity’s other films include the eight-time Oscar® nominee The Social Network as well as Limitless and two-time Oscar® winner The Fighter. Upcoming films include 3 Days to Kill, starring Kevin Costner, Earth to Echo, Oculus and author Nicholas Sparks’ The Best of Me.
Relativity Television is one of the country’s largest suppliers of unscripted television and has recently expanded to produce scripted series. Relativity Sports is the industry’s fastest growing sports agency, providing more than 400 NBA, NFL and MLB athletes with services ranging from contract negotiation to custom film and television content production.
About Clear Channel Media and Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 markets through 840 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel's digital radio platform, is the No. 1 all-in-one digital audio service with over 300 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history.
The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB:CCMO), a leading global media and entertainment company. For more information visit ClearChannel.com.