Adknowledge Unveils “AdStation Custom Audiences”
Email product promises advertisers never-before-seen results via targeting technology
KANSAS CITY, Mo.--(BUSINESS WIRE)--AdStation, Adknowledge’s email channel, announced the launch of "AdStation Custom Audiences," a new product featuring innovative technology that allows advertisers to target new consumers with unparalleled granular demographic and behavioral data.
“AdStation Custom Audiences fundamentally changes the way people will advertise online”
“AdStation Custom Audiences fundamentally changes the way people will advertise online,” said General Manager of AdStation, Matt Hoggatt. “We’ve been testing this product for several months, and the results we’ve seen have been staggering. Not only can we look at an existing advertiser’s customer base and provide demographic details of those individuals, we can also provide access to millions of other consumers that match those exact characteristics.”
AdStation Custom Audiences utilizes highly sophisticated response-based targeting algorithms that are enhanced by Adknowledge’s demographic and behavioral data of more than 400 million consumers. This allows AdStation to identify new customers for advertisers based on their existing customer’s attributes. The analysis is done so the advertiser’s customer CRM data remains both anonymous and secure, while the deployment allows for comprehensive control and brand-safe distribution.
While still in the beta stage, AdStation performed a test with advertiser 3 Day Blinds, in which the company was able to target more than six million individual users across the AdStation network that shared precise characteristics with existing customers of 3 Day Blinds. AdStation Custom Audiences was quickly able to generate extraordinary results, which resulted in the initial test being expanded to 22 states, then shortly thereafter, the entire United States.
“We couldn’t believe the results,” said 3 Day Blinds Director of Marketing Adele Nasr. “We’ve never seen targeting technology or lead quality like this before. We scheduled over 700 qualified appointments in the first three months, which showed a nine times higher ROI over alternative lead generation methods–including paid search! Our experience with AdStation has been vastly superior to anyone else we’ve ever worked with.”
To learn more about AdStation Custom Audiences, visit http://www.adstation.com/asl08
AdStation, Adknowledge’s email network channel, is the leader in email advertising and data monetization. Featuring a response-based targeting system that processes 20 billion calculations a day to match offers to precisely targeted consumers, AdStation delivers industry-leading yields on a fully outsourced or strategically integrated basis via a comprehensive performance advertising solution, reaching more than 400 million unique users. Boasting real-time statistics, targeting driven deliverability and custom creatives, AdStation maintains consistently high-quality conversions resulting in industry leading ROI. For more information about AdStation, visit http://www.adstation.com.
Adknowledge is a digital marketing company specializing in social media, apps and mobile, video, display and email. With locations in North America, South America, Europe and Asia, Adknowledge works with leading brands and agencies to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis and targeting algorithms. For more information on Adknowledge, visit http://www.adknowledge.com.