Snuggle® Hosts 2014 Valentine’s Day Celebration in New York City Complete with Special Appearance by Snuggle® Bear
The “Heart to Heart with Snuggle®” Campaign Enlists Brand Icon to Help One Lucky Couple Celebrate their “Ultimate Connection” in Times Square
WILTON, Conn.--(BUSINESS WIRE)--This Valentine’s Day, Snuggle® invites New Yorkers to embrace the cold weather and focus on what is most important – making connections with the ones they love. As the official sponsor of the Times Square Arts Sixth Annual Valentine’s Day Heart Design, which showcases a romantic public art installation each holiday, the “Heart to Heart with Snuggle®” campaign promises to warm and soften hearts. This initiative is the first of many examples of how Snuggle® will continue to show how a little snuggle can make a big difference throughout the year!
“This Valentine’s Day, we hope to make New York City a softer place and to foster connections among our consumers, both in-person and virtually.”
“There is nothing sweeter than sharing snuggle-up moments with the ones we care about most,” said Bibie Wu, Vice President of Marketing, Snuggle®. “This Valentine’s Day, we hope to make New York City a softer place and to foster connections among our consumers, both in-person and virtually.”
At the heart of the event will be the iconic Snuggle® Bear – a Jim Henson puppet – who makes his first live, public appearance in over two years. Not only will Snuggle® Bear meet and greet event guests, he plans to serve double-duty as both the “Ring Bear-er” and “Best Bear” in a very special, vow renewal ceremony on Valentine’s Day morning. One lucky couple will reaffirm their love for one another alongside Snuggle® Bear and in front of a romantic backdrop – this year’s winning heart sculpture titled “Match-Maker.”
“I can’t wait to get super snuggly with New Yorkers this Valentine’s Day,” said brand spokesbear, Snuggle® Bear. “It’s exciting to think a little bear like me will be in the big city to help one couple create a memory they can snuggle up to for years to come. It’s going to be a perfect day filled with lots of love and hopefully no static cling!”
Among the Valentine’s Day festivities is the “Heart-To-Heart with Snuggle® Truck,” a place where consumers can warm themselves and the hearts of their loved ones by creating personal video valentines to be uploaded to their social networks like Twitter, Facebook and Instagram. Guests at the event may also receive one of 20,000 mini-plush Snuggle® bears, reminding New Yorkers that anytime is a good time to snuggle up with the ones we love, especially in clothes that are fresh and snuggly soft.
For more information about Snuggle®, please visit www.snuggle.com and www.facebook.com/snuggle. The event is open to the public and is located in Duffy Square between 46th and 47th streets. For individuals not able to attend the event, please join the conversation on Twitter and Instagram @Snuggle_Bear.
As a leader in the fabric conditioning category for more than 30 years, Snuggle® provides the ultimate in Snuggly Softness® and long-lasting freshness to loads of laundry. Recognized by its iconic Snuggle Bear, which was created by Jim Henson’s Creature Shop, birthplace of The Muppets and Sesame Street puppets, the Snuggle brand offers a variety of high-quality fabric conditioning products, including liquid softeners, dryer sheets, and scent boosters. Snuggle is manufactured by The Sun Products Corporation and is available at major retailers including most food, drug, mass, club and dollar stores. For more information, visit www.snuggle.com or www.facebook.com/snuggle.
About The Sun Products Corporation
The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household care products. With annual sales of $2 billion, the Company’s portfolio of products are sold under well known brands that include all®, Wisk®, Snuggle®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com
About Times Square Arts, the public arts program of the Times Square Alliance
Times Square Arts collaborates with contemporary artists to experiment and engage with one of the world's most iconic urban places. Acting as a laboratory for contemporary art in the public realm—a place where ideas are tested and new possibilities explored. Times Square Arts works with artists and cultural institutions to create dialogues with Times Square and all of its physical and mythological manifestations. Through the Square’s electronic billboards, public plazas, vacant areas, and popular venues, and the Alliance’s own online landscape, Times Square Arts invites leading contemporary creators to help the public see Times Square in new ways. Times Square has always been a place of risk, innovation, and creativity, and the Arts Program ensures these qualities remain central to the district’s unique identity. Generous support by ArtPlace America and ArtWorks. Visit www.TimesSquareNYC.org/arts for more information. Follow us on Twitter @TSqArts and Instagram http://instagram.com/tsqarts.