iMobile3’s PassMarket Pro Equips Marketing Agencies with the Leading Mobile Wallet Enablement Platform
Full-service and specialty agencies can manage multiple merchant campaigns from a single portal
JACKSONVILLE, Fla.--(BUSINESS WIRE)--The latest edition of iMobile3’s PassMarket™ mobile wallet enablement platform aims to help a wide range of marketing agencies provide valuable mobile wallet solutions to their customers. PassMarket Pro is used by full-service agencies, coupon-book publishers, and highly-specialized target marketers (such as automotive campaign providers) to enhance their omni-channel marketing programs.
“Now we are excited to announce our Mobile Rewards program, powered by PassMarket Pro, as we continue growing our partnership with iMobile3.”
PassMarket is a cloud-based, mobile wallet enablement platform that allows merchants to engage consumers within their mobile wallets, including Apple Passbook and Google Wallet. With PassMarket Pro, agencies can manage all of their merchants from a single online portal, create multiple levels of parent/child hierarchies to support most organization structure, design passes for merchants using Visual Pass Manager, measure wallet transaction results, and schedule and manage each campaign’s notifications and alerts.
“Agencies will be interested in PassMarket Pro’s ability to connect to any traditional campaign platform (email, print, web) via our PassMarket API. This feature gives them a very efficient way to augment their current marketing solutions, regardless of the channel,” said Bob Leonard, CEO of iMobile3.
Several iMobile3 early adopter partners have completed their test programs and are now introducing their own mobile wallet solutions built on top of PassMarket Pro. One of iMobile3’s first adopters was DMEautomotive (DMEa). DMEa is well known for providing data-driven, multi-channel customer acquisition and retention marketing programs to automobile dealers and aftermarket service providers. DMEa’s Driver Connect mobile application has won several awards, including an Automotive Website Award from PCG Consulting during the January 2014 NADA Conference in New Orleans. They recently announced Mobile Rewards, the industry’s first mobile wallet marketing program for automobile dealers, powered by PassMarket Pro.
“iMobile3 has been a valuable strategic partner for us over the past three years as we’ve captured a leadership position with our Driver Connect mobile app,” said Mike Martinez, CMO of DMEa. “Now we are excited to announce our Mobile Rewards program, powered by PassMarket Pro, as we continue growing our partnership with iMobile3.”
“iMobile3 has built its business by partnering with industry leading firms like DMEa,” said Bob Leonard, CEO of iMobile3. “We’re exceptionally proud that DMEa has elected to power its Mobile Rewards program with PassMarket Pro, and we look forward to ensuring DMEa maintains its leadership position through collaboration and ongoing innovation.”
iMobile3 is mobilizing the most recognized brands on the planet and transforming the retail industry with its mobile products and services. With hundreds of millions of dollars in commerce processing through mobile applications deployed at leading retailers, travel, financial services, home sales, and delivery clients, iMobile3 has become a global leader in the development of enterprise mobile applications and payment solutions. iMobile3 has also published PassMarket — the industry’s first mobile wallet enablement platform designed to place any business inside the industry’s leading mobile wallets including Apple Passbook and Google Wallet. Visit www.imobile3.com and www.passmarket.com to learn more.
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa’s uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida.