Research and Markets: Beyond the Turnstile: Adding Open-Loop Functions to Transit Fare Cards
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ds3kzq/beyond_the) has announced the addition of the "Beyond the Turnstile: Adding Open-Loop Functions to Transit Fare Cards" report to their offering.
“Change comes slowly to transit systems because of large legacy systems, costs, and political considerations, but opportunities still exist for intrepid program managers who can manage complexity”
New Research Examines How Transit Agencies Can Enable Their Fare Cards To Be Used Wherever Payment Cards Are Accepted
The new research report titled 'Beyond the Turnstile: Adding Open-Loop Functions to Transit Cards' examines the opportunities and risks faced by transit agencies enabling commuters to use their cards outside of paying fares.
The Chicago Transit Authority recently opened up its fare collection system to contactless cards of all types and added an open-loop purse to its new Ventra card. While the ride has not been smooth, the CTA is working through the problems and providing lessons for other agencies that might want to offer similar cards.
"Change comes slowly to transit systems because of large legacy systems, costs, and political considerations, but opportunities still exist for intrepid program managers who can manage complexity," Ben Jackson, senior analyst and author of the report, comments.
Other transit agencies in the United States have moved to contactless fare collection systems and some have provided additional perks to their riders who show their cards in local businesses. In some other countries, transit agencies have opened up acceptance of their fare cards to various degrees to allow commuters to use their cards for more than fares.
Well-constructed open-loop and transit hybrid card programs have the potential to become large players in the prepaid card market. Before that can happen, program managers, issuers, and transit agencies will need to work together to ensure that the programs function correctly in a way that is acceptable to the many stakeholders involved.
-The level of adoption of contactless fare collection for transit agencies in the 10 largest cities in the United States
- A case study of the Chicago Transit Authority's Ventra card from the launch through its current status
- An examination of other pilots and nonfare payment perks offered by transit agencies around the United States
- An overview of how transit agencies in Japan and Hong Kong have enabled merchant acceptance of their cards but stopped short of an open-loop program
Key Topics Covered
How Big Is the Prepaid Transit Market in the United States?
- The Slow March Toward Contactless Cards in US Transit
Chicago's Ventra Rollout Shows Transit Is Not for Wimps
- Open-Loop Options Draw Criticism
Other US Pilots Show Potential for Open-Loop Functions
- Ready Credit in Utah, New Jersey, and Los Angeles
International Transit Cards Show Alternative Approaches
- Hong Kong: The Octopus Card Extends Its Payment Tentacles Around the City
- Tokyo: Pasmo and Suica Pay Fares and Provide Electronic Cash
Conclusion: Open-Loop Transit Cards Could Change the Prepaid Market, Though the Process Will Not Be Simple
- Lessons Learned
- Best Practices
- End Notes
- Bank of America
- Chicago Transit Authority
- Dallas Area Rapid Transit
- First Data
- Delaware River Port Authority
- the Port Authority Transit Corp. (PATCO)
- Los Angeles County Metropolitan Transportation Authority
- Massachusetts Bay Transportation Authority
- Metro Transit Authority of Harris County Houston
- Metropolitan Atlanta Rapid Transit Authority
- Miami-Dade Transit Agency
- New York Metropolitan Transportation Authority
- Octopus Cards
- Ready Credit
- Southeastern Pennsylvania Transportation Authority (SEPTA)
- Utah Transit Authority
- Washington Metropolitan Area Transit Authority
For more information visit http://www.researchandmarkets.com/research/ds3kzq/beyond_the
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