Dun & Bradstreet Partners with Creative Agency Droga5 to Reinvent Its Brand Purpose, Values and Visual Identity
Announcement comes on the heels of launching a new global strategy for Dun & Bradstreet
SHORT HILLS, N.J.--(BUSINESS WIRE)--Dun & Bradstreet (DNB:NYSE), the world's leading source of commercial data, analytics and insight on businesses, has tapped Droga5, a New York-based advertising agency, as their creative agency of record. Driven by Dun & Bradstreet’s new global strategy, the company’s brand purpose, values, image and identity will be reinvented.
“The time is right to refresh and reposition the brand of this respected 174-year-old company, and lead the transformation of an industry that is becoming increasingly complex and vital to the future of business”
In 2014, Dun & Bradstreet President and CEO Bob Carrigan announced a new strategy to return the company to long-term growth and modernize the brand and culture for the benefit of customers, employees and shareholders.
"The time is right to refresh and reposition the brand of this respected 174-year-old company, and lead the transformation of an industry that is becoming increasingly complex and vital to the future of business," said Rishi Dave, Chief Marketing Officer, Dun & Bradstreet. "Droga5 has a history of pushing the boundaries of traditional strategy and creative, and we look forward to partnering with them to take our brand and industry to new heights."
Droga5 has been charged with everything from driving a new brand purpose and strategy to creating a new modern look and feel for Dun & Bradstreet, to revitalizing the Company’s global culture.
“Our partnership with Dun & Bradstreet is evidence that sometimes the most incredible opportunities come from the most unlikely places,” said David Droga, Creative Chairman, Droga5. “We are excited to help transform the brand of a 174-year old company that has been instrumental in building the commercial business marketplace. It’s an incredible opportunity for us.”
Over the years, Dun & Bradstreet has built a leading position in commercial data around the world with a strong presence in more than 200 countries, and a global commercial database containing more than 235 million business records. More than 4,600 employees around the globe provide risk management, credit, supply chain, revenue and sales and marketing data tools to more than a million customers.
About Dun & Bradstreet® (D&B)
The Dun & Bradstreet Corporation is the world's leading source of commercial data, analytics and insight on businesses. Our global commercial database contains more than 235 million business records. We transform commercial data into valuable insight which is the foundation of our global solutions that customers rely on to make critical business decisions.
D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.
Droga5 is a creative and strategic advertising agency headquartered in New York with offices in London and Sydney. Founded in 2006, Droga5 now counts as its clients American Express, Chobani, The Coca-Cola Company, Dun & Bradstreet, Georgia-Pacific, Hennessy, Heineken, Jockey, Prudential, Mondelez International, Motorola, Reckitt Benckiser, Toyota, Under Armour, and UNICEF, among others. In 2013, leading entertainment and media company William Morris Endeavor made a significant investment in Droga5, launching a strategic partnership to best serve each entity’s clients. For more information, visit droga5.com.