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CORRECTING and REPLACING Reebok-CCM Hockey is the Number One Equipment Company Amongst NHL Players

Across Top Product Categories, Reebok-CCM Hockey Proves Dominance with NHL Players

Correction...by Reebok-CCM Hockey

MONTREAL--(BUSINESS WIRE)--Please replace the release due to revisions in the headline and first two graphs.

“Being the manufacturer of choice amongst the NHL players is something that means a lot to us as a company”

The corrected release reads:

REEBOK-CCM HOCKEY IS THE NUMBER ONE EQUIPMENT COMPANY AMONGST NHL PLAYERS

Across Top Product Categories, Reebok-CCM Hockey Proves Dominance with NHL Players

Reebok-CCM Hockey, one of the top manufacturers of ice hockey apparel and equipment, continues to be the No. 1 choice by players in the National Hockey League, according to a league-wide assessment report of active rosters conducted by the company.

"Being the manufacturer of choice amongst the NHL players is something that means a lot to us as a company," said Sean Williams, Global Vice President of Marketing for Reebok-CCM. "We strive to make the highest quality products for hockey players of all abilities, and to have the validation of many elite NHL players confirms the innovation and performance level we strive to deliver in our product assortment."

Unlike any other company, Reebok-CCM conducts NHL usage assessments on a consistent basis throughout the season in order to stay in touch with ever-changing equipment preferences of the NHL players. In addition to Reebok-CCM leading in 9 out of 10 NHL usage categories, the NHL players have made Reebok-CCM the overwhelming choice in the protective equipment categories. With 88% percent usage in elbow pads, 75% percent in shoulder pads and 97% percent in shin guards, Reebok-CCM has proven to be the number 1 choice in protection in the pros.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Gabriel Landeskog. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.reebokhockey.com and www.ccmhockey.com

Contacts

For Reebok-CCM Hockey
Marissa Adamo, 646-619-2839
marissa.adamo@mcsaatchi.com
or
Colleen Doran, 646-619-2812
colleen.doran@mcsaatchi.com

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