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Research and Markets: Lululemon Athletica Projects That Sales in Its 2013/14 Financial Year Will Grow by at Least 20%

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/qqnjkk/profile_of) has announced the addition of Textiles Intelligence's new report "Profile of Lululemon Athletica: A Specialist in Stylish Fitness Apparel" to their offering.

“Profile of Lululemon Athletica: A Specialist in Stylish Fitness Apparel”

Lululemon Athletica, based in Canada, specialises in the design and sale of technical apparel and accessories for athletic pursuits such as yoga, running and general fitness at premium prices. The company has carved out a lucrative niche in the athletic apparel market by supplying high-performance, stylish yoga wear which has attracted a cult-like following among women. Over the past four years, its sales and operating profit have risen at compound annual growth rates (CAGR) of more than 40% and 60%, respectively.

This enviable growth has attracted a number of major sportswear companies -- including Nike and Adidas -- into a market in which Lululemon once enjoyed a virtual monopoly. As a result, competition has intensified and therefore the company is expanding into new product categories and geographical markets in an attempt to achieve a more diversified customer base.

The company has projected that sales in its 2013/14 financial year will grow by at least 20%. The report includes analysis of the company's: development; corporate mission and strategy; corporate social responsibility (CSR) policies; products and product sourcing; distribution, sales and marketing; competitors; and financial performance. The report also includes an outlook for the future. This report serves as an indispensable case study for those who want insight on a company which has grown to become a market leader in a niche industry.

Key Topics Covered:

SUMMARY

INTRODUCTION

Strengths, weaknesses, opportunities and threats (SWOT)

COMPANY DEVELOPMENT

CORPORATE MISSION AND STRATEGY

CORPORATE SOCIAL RESPONSIBILITY (CSR)

PRODUCTS

Fabrics and technologies

Product design and development

PRODUCT SOURCING

DISTRIBUTION, SALES AND MARKETING

Distribution

Stores

Showrooms

Wholesale distribution

Online retailing

Sales

Marketing

COMPETITION

FINANCIAL PERFORMANCE

OUTLOOK

List of tables

List of figures

For more information visit http://www.researchandmarkets.com/research/qqnjkk/profile_of

Source: Textiles Intelligence

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