METRO and Green Mountain Coffee Roasters, Inc. Partner to Add Irresistibles K-Cup® Packs to the Keurig® Single Cup Brewing System
WATERBURY, Vt.--(BUSINESS WIRE)--Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, announced that it will be the exclusive producer of METRO’s Irresistibles brand K-Cup® packs for Keurig® Single Cup Brewers bringing together the great popularity and excellent value of METRO’s Irresistibles brand, and the exceptional quality and convenience of the Keurig® Single Cup Brewing System.
“The addition of METRO’s Irresistibles K-Cup® packs enhances the already wide variety of GMCR’s Keurig Brewed family of beverage brands and brings the benefits of GMCR’s single cup expertise and our excellence in beverages and brewing systems to the brand”
With a 66% growth in the last 52 weeksi, single serve coffee pods are among the product categories experiencing the largest increases in terms of annual sales in the Canadian food industry.
GMCR has created three exclusive blends for METRO made from 100% Arabica coffee.
- Le Café Colombian Blend, a medium roast coffee which offers a balanced, fruity and light taste;
- Le Café Metropolitan Blend, a dark roast coffee, the perfect blend for those fond of strong and bold notes; and,
- Le Café Good Morning Blend, a light roast coffee, a mellow blend to start the day.
“The addition of METRO’s Irresistibles K-Cup® packs enhances the already wide variety of GMCR’s Keurig Brewed family of beverage brands and brings the benefits of GMCR’s single cup expertise and our excellence in beverages and brewing systems to the brand,” said Sylvain Toutant, President of GMCR Canada Holding Inc. (GMCR Canada). “Our collaboration with METRO is a prime example of our strategy to partner with prestigious brands to increase consumer awareness and adoption of the Keurig® Single Cup Brewing System,” added Mr. Toutant.
"Over the last few years, the popularity of single-cup coffees has resulted in a greater diversity of in-store products, so much so that today consumers can find dozens of different brands and flavours on our shelves. The Irresistibles K-Cup® packs have expanded our Irresistibles product offering, which now includes over 1,100 products, and will enable our customers to find a quality product at a very good price," explained Serge Boulanger, Senior Vice-President, National Procurement and Corporate Brands at METRO.
The exclusive METRO Irresistibles K-Cup® pack varieties, to be produced by GMCR Canada in Montreal’s Saint-Michel neighborhood, will be available in 12-count boxes over the next few days in the entire METRO food store network in Quebec and Ontario, including the Metro, Metro Plus, Super C and Food Basics banners. They will be certified Aliments préparés au Québec, and will be easy to find on the Metro and Super C shelves thanks to the blue label with the distinctive blue and yellow logo.
The Irresistibles K-Cup® packs augment the GMCR Canada K-Cup® pack brand assortment already available in the METRO food store network, including Van Houtte®, Timothy’s World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully’s® and Café Escapes®.
The Keurig Brewed® Seal of Quality, printed on the packaging of all authorized Keurig® products, will appear on the packaging of the Irresistibles K-Cup® packs certifying their authenticity. The seal of approval guarantees compatibility with the Keurig® Single Cup Brewing System and that the product meets GMCR’s highest standards of quality, taste and safety. The Keurig Brewed® Seal of Quality and K-Cup® trademark are only found on single serve packs produced exclusively by GMCR or its licensed partners.
About METRO INC.
With annual sales of over $11 billion and over 65,000 employees, METRO INC. is a leader in the food and pharmaceutical sectors in Québec and Ontario, where it operates a network of more than 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information, please visit www.GMCR.com , www.greenmountaincoffee.com, or www.keurig.com.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
About GMCR Canada Holding inc.
GMCR Canada Holding Inc. (GMCR Canada) is the Canadian business unit of Green Mountain Coffee Roasters, Inc. The company’s Canadian principle office and management team are located in Montreal, with roasting plants in Montréal and Toronto.
The company offers a wide range of premium coffees in a variety of formats. GMCR Canada also offers Keurig® Single Cup Brewers and many beverages for use in the brewer. Consumers can enjoy GMCR Canada products whether they are at home, at work, in a café-bistro and in other selling points. GMCR Canada markets flagship brands such as Keurig®, Van Houtte®, Timothy’s World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully’s® and Café Escapes® to highlight a few.
In addition to being one of the leaders of the Canadian coffee marketplace, GMCR Canada is also a leader in sustainable development thanks to its programs supporting coffee communities and local communities, and its initiatives to reduce its environmental footprint.
For more information, visit gmcrcanada.ca, gmcr.com, Keurig.ca, VanHoutte.com, Timothys.com and baristaprima.ca.
GMCR Forward looking statements
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i Source: AcNielsen MarketTrack, National GB+MM, period ending July 27,2013