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Media Alert / Photo Opportunity: Duracell Donating One Million Batteries to Show Support for First Responders

TORONTO--(BUSINESS WIRE)--On Saturday, September 7th, 2013 in Ottawa, the Canadian Volunteer Fire Services Association (CVFSA) and Duracell will be honouring firefighters from coast to coast during the CVFSA’s annual general conference.

Over 120 firefighters will attend this year’s conference, where they will pay tribute to fallen firefighters and award one recipient with the CVFSA’s Lifetime Achievement Award.

Whether they have taken part in relief efforts in Slave Lake, the Alberta floods or local emergencies, these heroes have put their lives on the line to protect others. To acknowledge their courageous efforts, Duracell will donate one million batteries to first responders across North America, as a part of their Duracell Quantum program.

As a long-time supporter of first responders, Duracell recognizes that the heroes who protect our families and communities need batteries to power their critical devices. This donation ensures that they are equipped with Duracell Quantum's unbeatable longevity.

 

WHEN:

  Saturday, September 7th, 2013
8:45 AM
 

WHAT:

Donation ceremony providing the Canadian Volunteer Fire Services Association with batteries.
 

WHERE:

Delta Ottawa City Centre
101 Lyon Street N.
Ottawa, Ontario
K1R 5T9
 

INTERVIEWS AND PHOTO OPPORTUNITIES ARE AVAILABLE

Photo of lifetime achievement award winner

 

WHO:

Troy Mutch, President of the Canadian Volunteer Fire Services Association

Victoria Maybee, Procter & Gamble

A representative from the Canadian Association of Fire Chiefs
 

Contacts

Porter Novelli for Duracell
Melissa Arnold, 416-422-7206 / 416-894-2766
Melissa.arnold@porternovelli.com
or
Porter Novelli for Duracell
Alisha Manion, 416-422-7172 / 416-400-7368
Alisha.manion@porternovelli.com
or
Procter & Gamble
Victoria Maybee, 416-730-4793 / 416-799-0737
maybee.v@pg.com