Bluestone Equity Partners Acquires 11th St. Workshop, a Leading Design and Fabrication Partner for the Experiential Economy

Investment supports national expansion and further growth in sports and live entertainment

Transaction marks Bluestone’s first buyout and the eleventh investment from its inaugural $350 million fund

NEW YORK--(BUSINESS WIRE)--Bluestone Equity Partners (“Bluestone”), an institutionally backed private equity firm focused on the global Sports, Media & Entertainment industry, today announced its first buyout, the acquisition of a majority stake in 11th St. Workshop (“11th Street”). The company designs, fabricates, and installs custom environments for live events, brand campaigns, and retail spaces, working with blue-chip agencies and brands nationwide.

Founded in 2004 by Louis Asaro, 11th St. Workshop operates more than 120,000 square feet of production space in the New York and Los Angeles areas. The company combines cutting-edge manufacturing with old-world craftsmanship to produce bespoke environments for major cultural moments. Its fabrication work includes event and stage production for the 2026 Grammy Awards, the 78th Annual Tony Awards red carpet, and high-profile brand activations at the Super Bowl, the 2026 FIFA World Cup, the US Open, Coachella, South by Southwest, and Art Basel.

In response to strong customer demand, 11th Street has begun expanding its Los Angeles facility, a project expected to increase production capacity there by 300%. Market analysis used in Bluestone’s diligence estimates the company’s core U.S. market for live event design, fabrication, and installation at $2.5 billion to $3.0 billion, with annual growth of more than 10% driven by an expanding live events sector and rising experiential marketing spend. With Bluestone’s support, 11th Street plans to build on its reputation for quality and customer service as it expands nationwide, broadens its services, and takes on more work in sports and live entertainment.

“I started 11th Street with a rental truck and a shared basement workshop,” said Louis Asaro, Founder and CEO of 11th St. Workshop. “I wanted a partner who understood the craft that got us here. With Bluestone’s support, we can give our team room to take on more of the work our clients are bringing us and expand our presence in sports and entertainment as demand for live experiences grows.”

Asaro continues to lead 11th St. Workshop as CEO and retains a meaningful ownership stake. Bluestone, the company’s majority owner, is its first institutional investor.

“Live experiences have long given brands a powerful way to connect with people in person. With more digital content than ever competing for our attention, that opportunity has become even more valuable,” said Bobby Sharma, Founder & Managing Partner of Bluestone Equity Partners. “For decades, 11th Street has earned the trust of leading agencies and brands by taking complex projects from design through installation. As the experiential economy expands, we see room to grow that platform in a fragmented industry and give even more clients a partner they can count on to deliver consistently across the country.”

Bluestone will work with 11th Street’s leadership to prioritize markets and services for national expansion and strengthen the systems the company uses to plan and manage projects across locations. Drawing on its relationships with rights holders, sponsors, and producers, the firm will help grow 11th Street’s pipeline of new projects in sports and live entertainment. Bluestone’s Walker Brumskine and Shaaz Khan will serve on 11th St. Workshop’s board of directors.

About Bluestone Equity Partners

Bluestone Equity Partners is a specialized private equity firm headquartered in New York City, built to bring institutional investment discipline to the global Sports, Media & Entertainment industry. Bluestone combines deep industry expertise, global perspective, differentiated access, and trusted relationships to partner with proven, high-growth businesses and management teams. The firm invests across the industry, working alongside its partners to accelerate strategic growth, strengthen market position, and build enduring value. For more information, visit www.bluestoneequity.com.

About 11th St. Workshop

Founded in 2004 by Louis Asaro, 11th St. Workshop provides production design, custom fabrication, and installation for experiential events, retail, and interiors. The company serves clients nationwide from facilities in the New York and Los Angeles areas. For more information, visit www.11thstworkshop.com.