duPont REGISTRY Group Launches Redesigned Website and “The Legacy Moves Further” Campaign

Website showcases the Group’s vertically integrated luxury automotive ecosystem

Campaign celebrates a 40-year legacy and evolution into a data- and technology-driven platform for the high-end luxury automotive lifestyle

MIAMI--(BUSINESS WIRE)--duPont REGISTRY Group (“DRG”), the leading AI-powered, digitally enabled platform for the high-end automotive lifestyle, today launched its redesigned website, dupontregistrygroup.com. The site introduces the DRG Flywheel where content and community engage collectors in a single ecosystem, fueling commerce across the high-end automotive world. It also showcases DRG’s vertically integrated, omnichannel platform where collectors can buy, sell, auction, finance and insure their luxury vehicles.

DRG also unveiled “The Legacy Moves Further,” a campaign marking its 40-year evolution to a data- and technology-driven luxury automotive platform. The platform builds on a legacy of content and listings for iconic brands, such as Ferrari, Lamborghini and Porsche, which DRG continues to elevate across its ecosystem.

“As a trusted name in luxury automotive, we have spent the past three years building a new platform that changes how our clients can buy and sell luxury vehicles,” said Antoine Tessier, Chief Executive Officer of DRG. “The site connects the excitement of discovering an exceptional car with the products, services and expertise that make it yours. Our new campaign reinforces this by showcasing our connected ecosystem powered by AI and technology. We are creating a more seamless journey for luxury vehicles, from discovery to ownership and beyond.”

DRG’s mission is to be the paramount platform for the luxury automotive lifestyle worldwide. The company’s story comes to life at its events where collectors and enthusiasts can experience the full breadth of DRG’s offerings in person. The new campaign highlights these offerings and focuses on community-focused engagement.

About duPont REGISTRY Group

duPont REGISTRY Group (DRG) is the leading AI-powered, digitally enabled platform for the high-end automotive lifestyle, encompassing its content, community and commerce.

Using data insights and advanced technology to build a seamless and scalable digital marketplace, DRG facilitates billions of dollars in transactions. It redefines how enthusiasts and collectors engage within the luxury automotive world.

Its integrated ecosystem unites premium content, a seamless digital platform and more than 120 immersive events that attract nearly 120,000 attendees globally. By combining cutting-edge technology with unparalleled vehicle access, DRG is redefining how enthusiasts connect and transact. For more than 40 years, DRG has been a trusted source.