AlphaCore Wealth Advisory Strengthens Mid-Atlantic Presence With the Addition of Blue Rock Financial Group

Blue Rock brings a business-owner focus, deep community roots and a technology-forward client experience to AlphaCore’s expanding Mid-Atlantic footprint

LA JOLLA, Calif.--(BUSINESS WIRE)--AlphaCore Wealth Advisory ("AlphaCore"), a leading independent wealth advisory firm, today announced the addition of Blue Rock Financial Group ("Blue Rock"), a Sussex County, Delaware-based wealth management firm. The addition strengthens AlphaCore's growing Mid-Atlantic presence following its acquisition of SPC Financial, whose team helped launch AlphaCore Tax Services in November 2025.

Blue Rock was founded more than a decade ago by Todd Roselle, CFP®, ChFC, a Best-in-State Wealth Advisor for three consecutive years who grew the firm organically to over $400 million in client assets through deep community ties and a specialized focus on business owners.

AlphaCore and Blue Rock share a commitment to meaningful engagement within the communities they serve. That commitment is reflected with Todd’s founding of the Delaware Mud Run, raising more than $3 million for the Leukemia Research Foundation of Delaware, and in Blue Rock’s annual Delaware Business Owner Summit in Dewey Beach. Since 2024, the event has brought together more than 200 business owners and executives, fostering connection, collaboration, and shared learning across the local community.

“For more than ten years I turned down every conversation about merging, because none of those firms felt like Blue Rock,” said Roselle, who joins AlphaCore as Managing Director and Partner. “What made AlphaCore different was the alignment of values. The principles that built Blue Rock are almost word-for-word the values I found at AlphaCore, right down to ‘do what’s best for the client.’ Combined with the infrastructure they've built, which is where we were already headed as a firm, it became clear this was the right long-term partner.”

The nine-person Blue Rock team brings deep experience serving business owners and high-net-worth families, along with a technology-forward approach to client engagement that AlphaCore plans to extend across the firm. Roselle will help lead AlphaCore’s Mid-Atlantic wealth advisory business and contribute to the firm’s broader growth and strategic initiatives.

"Every new partnership creates opportunities to deepen our roots within the communities we serve, and Todd's team is a great example of that," said Dick Pfister, founder and CEO of AlphaCore. "Blue Rock deepens our presence in the Mid-Atlantic and brings significant experience serving mass-affluent and high-net-worth clients. Combining that experience with AlphaCore's resources and capabilities enhances the value we can deliver to clients while continuing to strengthen our next-generation wealth management platform."

The Blue Rock team will remain in Sussex County, operating from AlphaCore’s Rehoboth Beach office and working closely with its Bethesda, Maryland, office. The expansion was championed in part by AlphaCore Managing Partner Geoffrey Sella, a longtime Sussex County resident who recognized the region's compelling demographic and economic trends. Sussex County has become one of the fastest-growing wealth markets in the country, drawing thousands of new residents and retirees with its favorable tax environment and quality of life.

"When I joined AlphaCore, I emphasized the importance of establishing a presence in Sussex County. My connection to this community spans decades, from childhood summers on the beaches and bays to watching it grow into one of the most attractive places to live and retire in the country. Over the years, I have seen more and more families discover the same qualities that make this area so special," said Geoffrey Sella, Managing Partner at AlphaCore. "The combination of AlphaCore and Blue Rock brings together two organizations that share a commitment to serving local families, business owners, and the broader community. Together, we are well positioned to meet the evolving needs of residents and businesses in one of the fastest-growing counties in the country."

Sheppard, Mullin, Richter & Hampton LLP served as legal counsel to AlphaCore, and Young Conaway Stargatt & Taylor, LLP served as legal counsel to Blue Rock. The transaction closed on October 1, 2026, and Blue Rock’s team now operates as AlphaCore Wealth Advisory.

About AlphaCore Wealth Advisory

AlphaCore Wealth Advisory is an independent wealth advisory firm dedicated to helping clients build, preserve, and protect their wealth. Headquartered in La Jolla, California, with offices nationwide, AlphaCore takes a comprehensive approach to wealth planning and strives to deliver sophisticated investment management services by providing access to both traditional and alternative investments. Supported by in-house research, operational resources, and modern technology, AlphaCore advisors place clients’ goals at the center of every financial plan.

Learn more at www.alphacore.com

The 2024 Forbes ranking was awarded on April 2024. Data compiled by SHOOK Research LLC based on time period from 6/30/22 - 6/30/23. The 2025 Forbes ranking was awarded on April 2025. Data compiled by SHOOK Research LLC based on time period from 6/30/23 - 6/30/24. The 2026 Forbes ranking was awarded on April 2026. Data compiled by SHOOK Research LLC based on time period from 6/30/24 - 6/30/25. The Forbes ranking is based on an algorithm of qualitative criteria learned through telephone, virtual and in-person due diligence interviews, and quantitative data such as revenue trends and assets under management. The algorithm additionally weighs factors such as service models, compliance records and industry experience, and focuses on those that encompass best practices in their approach to working with clients. All advisors that are considered have a minimum of seven years’ experience. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings.