Crumbl Partners with Make-A-Wish® Canada for Limited-Time Campaign Supporting Wish Kids

From October 5-31, all Crumbl stores in Canada will offer a special Make-A-Wish Cookie and give guests the opportunity to donate in-store and through the Crumbl app

TORONTO--(BUSINESS WIRE)--Crumbl Canada today announced a limited-time campaign in support of Make-A-Wish® Canada, giving guests across the country the opportunity to help support life-changing wishes for children with critical illnesses.

From October 5 through October 31, all Crumbl stores in Canada will offer the Make-A-Wish Cookie, a classic vanilla sugar cookie topped with silver-dusted blue vanilla frosting and a Make-A-Wish Canada topper. The cookie will be available in addition to Crumbl’s regular weekly lineup.

As part of the campaign, guests can also donate to Make-A-Wish Canada in-store or through the Crumbl app by rounding up to the nearest dollar or selecting a $1 or $5 donation. One hundred percent of donated funds will go directly to Make-A-Wish® Canada.

“Crumbl has always been about bringing people together over dessert, and we’re honored to use that connection to help support the incredible work of Make-A-Wish Canada,” said Sawyer Hemsley, Co-Founder of Crumbl. “We hope guests across Canada will join us throughout October by trying the Make-A-Wish Cookie and contributing to a cause that makes such a meaningful impact for children and families.”

The campaign will spotlight Make-A-Wish Canada ambassador Logan, a nine-year-old who was born with cancer in his eye and is now cancer-free after many surgeries. At the age of six, Logan and his family experienced the support of Make-A-Wish Canada firsthand and now work to help other children fulfill their wishes.

“Wishes bring hope, strength and joy to children and families facing critical illnesses,” said Jennifer Chang, Vice President, Development at Make-A-Wish Canada. “We're grateful to partner with Crumbl Canada on this campaign and to give guests an easy way to support our goal of granting the wish of every eligible child in Canada, because Wishes Are Medicine.”

The Make-A-Wish Cookie will be available at all Crumbl stores in Canada from October 5 through October 31. Guests can donate in-store or through the Crumbl app throughout the campaign period.

About Crumbl

Crumbl is a popular dessert franchise with a mission to bring friends and family together over the best desserts in the world. Crumbl was founded in 2017 in Logan, Utah, by Jason McGowan and Sawyer Hemsley. With nearly 1,200 locations across all 50 states, Canada, Puerto Rico, and Mexico, Crumbl’s rotating menu offers both classic flavors every week, along with its signature rotating menu. For weekly lineups, don’t miss the flavor drops posted every Sunday at 6 pm MST on all of Crumbl’s social media accounts and at crumbl.com.

About Make-A-Wish Canada

Make-A-Wish Canada creates life-changing wishes for children diagnosed with critical illnesses. Wishes Are Medicine — a vital part of a child’s medical journey that helps restore strength, hope, and resilience. Research shows that prescribed wishes can improve adherence to treatment, reduce emergency room visits, and deliver lasting health benefits.

Make-A-Wish Canada is part of the world’s leading children’s wish-granting organization, serving children in communities across Canada and in 50 countries worldwide. Over the past 43 years, Make-A-Wish Canada has granted more than 40,000 wishes, including 1,835 last year alone.

Recognized as a Great Place to Work® for four consecutive years, in 2026 the organization was also named one of the Best Workplaces™ for Giving Back and one of the Best Workplaces™ Led by Women. Learn more at makeawish.ca.