Afterpay Named Fanatics’ Preferred Buy Now, Pay Later Partner

The expanded partnership will bring flexible payment options to fans shopping across Fanatics’ digital sports platform

DISTRIBUTED-WORK-MODEL/OAKLAND, Calif.--(BUSINESS WIRE)--Afterpay today announced it was named the preferred Buy Now, Pay Later partner of Fanatics expanding its relationship with the digital sports platform and giving fans more flexibility when shopping for their favorite teams, leagues, and players.

Through the partnership, eligible shoppers can use Afterpay’s Pay in 4¹ and Pay Monthly² for products across Fanatics’ network of online stores - including Fanatics.com, Lids.com, NBAStore.com, NHLShop.com, and associated partner sites – giving fans a simple and manageable way to split purchases on the jerseys, fan gear, collectibles, and memorabilia that fuel their fandom.

“Being selected as Fanatics’ preferred BNPL partner is a meaningful milestone for Afterpay as we continue expanding into high-intent shopping categories where flexibility matters,” said Tanuj Parikh, Head of Revenue, Cash App and Afterpay. “Fanatics sits at the center of sports culture, bringing fans closer to the teams and athletes they love. Together, we’re offering fans more flexible options at checkout while supporting one of the most dynamic commerce ecosystems in sports.”

The moment builds on the existing Afterpay and Fanatics relationship, which included an activation at this summer’s Fanatics Fest, one of the biggest sports and culture moments.

“Afterpay gives our customers the flexibility today’s shoppers expect, so fans can support their teams and celebrate the biggest moments in sports,” said Tucker Kain, Fanatics Chief Strategy and Growth Officer. “This feature allows us to further our mission to relentlessly enhance the fan experience, whether that’s through the personalized discovery Fanatics Ads brings to shopping, the live energy of Fanatics Fest, or the flexibility Afterpay offers at checkout, and make our world-class assortment of products available and accessible in more ways than ever before.”

The partnership underscores Afterpay’s continued momentum with leading retail, fashion, lifestyle, and commerce brands as more merchants look to meet customer demand for flexible payment options. It also reflects Afterpay’s broader role within Block’s ecosystem, helping connect merchants with high-intent shoppers and giving customers more choice at checkout. Fans can expect to see Afterpay and Fanatics partner in more ways to come, from key sports moments and fan experiences to new commerce opportunities across the Fanatics ecosystem.

About Afterpay

Afterpay is transforming the way we pay by allowing eligible shoppers to buy products immediately and pay over time - enabling simple, transparent and responsible spending. We are on a mission to power an economy in which everyone wins. Afterpay is offered by thousands of the world’s favorite retailers and used by millions of active global customers. Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, where it is known as Clearpay. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: XYZ).

About Fanatics

Fanatics is a leading global digital sports platform redefining how fans connect with the teams, players, and moments they love. Our businesses – Fanatics Commerce, Fanatics Collectibles, Fanatics Gaming, Fanatics Fest, Fanatics Markets, Fanatics Advertising, Fanatics Credit Card and Fanatics Studios – maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans around the world to buy, wager, collect and engage with their favorite sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook, iGaming and prediction market platforms, physical and digital trading cards, live events, premium sports entertainment content, and more. Together, they form a powerful, integrated ecosystem delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges, and retail partners; over 6,000 athletes and celebrities; and over 2,000 retail locations, including all Lids retail stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.

¹ You must be 18 or older, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. For complete terms see www.afterpay.com/en-US/installment-agreement. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license.

² You must be 18 or older, a resident of the U.S. and meet additional eligibility criteria to qualify. Loans through the Afterpay Pay Monthly program are underwritten and issued by the First Electronic Bank. A down payment may be required. APRs range from 0.00% to 35.99%, depending on eligibility and merchant. As an example, a 12 month $1,000 loan with 21% APR would have 11 monthly payments of $93.11 and 1 payment of $93.19 for a total payment of $1,117.40. Loans are subject to credit check and approval and are not available in all states. Valid debit card and acceptance of final terms required to apply. Estimated payment amounts shown on product pages exclude taxes and shipping charges, which are added at checkout. See www.afterpay.com/en-US/loan-agreement for complete terms.