Outreach named a Leader in the 2026 IDC MarketScape for Worldwide Unified Revenue Orchestration Platforms

SEATTLE--(BUSINESS WIRE)--Outreach, a leading agentic AI platform for revenue teams, today announced that it has been named a Leader in the IDC MarketScape: Worldwide Unified Revenue Orchestration Platforms 2026 Vendor Assessment (Doc #US54121526, September 2026).

Revenue teams are under pressure to put AI to work in ways that improve performance, not simply adding more tools, dashboards, or insights. Doing that well depends on context: the complete picture of a customer relationship, built from past emails, calls, deal history, and account activity. Outreach embeds this context and agents directly into go-to-market workflows so teams can coordinate outreach, guide sellers in the moments that matter, take administrative work off sellers' plates, and improve visibility across pipeline and forecasting. By leading with agentic AI, the company delivers an end-to-end platform that helps customers build more pipeline, close deals faster, and forecast with confidence.

The IDC MarketScape stated: “Consider Outreach when your revenue organization wants a mature, full-cycle revenue execution and orchestration platform that turns trusted data and context into governed action across prospecting, account management, conversation intelligence, coaching, deal and pipeline management, forecasting, retention, and expansion.”

The IDC MarketScape also noted: “Broad real-time triggering, multisystem coordination, and AI-driven next best action reflect the shift toward agentic, governed execution rather than simple automation.”

“Revenue teams don’t need more AI that only analyzes work; they need AI that moves the work forward,” said Nithya Lakshmanan, Chief Product Officer at Outreach. “Our AI agents play a valuable role in our customers’ GTM success. Being named a Leader reinforces the direction we’ve taken; AI that acts across the full revenue lifecycle, not just advises.”

Recent innovations include Outreach Omni Agent, which helps sellers and leaders get answers and act across revenue workflows via simple conversation, and Agent Studio, which enables organizations to build custom AI agents around their own business processes. Outreach’s open, MCP-enabled architecture also connects Outreach data, context, and actions with external AI agents, enterprise applications, and customer data environments. Outreach leads with AI that acts, not just advises, as a platform designed to help every rep perform like the best rep on the team.

IDC also published an IDC Market Note earlier this year after Outreach’s customer event, Unleash 2026, titled From Sequencer to Platform: Outreach Makes Its Agentic Argument at Unleash 2026 (doc # US54624426, June 2026):

“Outreach has shipped, not just sketched, an agentic revenue platform.”

The IDC Market Note stated, “Roughly 40 agentic and generative features shipped in 12 months, a coherent three-layer architecture, and a genuine Salesforce partnership give the claim real weight. What the conference said less about is adoption: whether revenue teams, historically slow to change workflows, will use what Outreach has built. This gap is where the next 12 months will be decided.” Outreach was also recognized as a recipient of the 2025 IDC CX CSAT Award for Sales, based on independent customer satisfaction research.

Additional resources

• Read: IDC Market Note, From Sequencer to Platform: Outreach Makes Its Agentic Argument at Unleash 2026
• Explore: IDC White Paper, sponsored by Outreach, Agentic AI in Revenue Intelligence: Driving Sales Transformation, based on research with 612 IT, revenue, and sales decision-makers
• Watch: Outreach webinar, Agentic AI: The Next Competitive Advantage, featuring guest speaker Michelle Morgan, Research Manager at IDC
• Learn more: Read about Outreach’s 2025 IDC CX CSAT Award for Sales.
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About Outreach

Outreach, founded in 2014, is a leading agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few. To learn more, please visit www.outreach.ai.

About IDC MarketScape:

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.