Grab Your Mandoline, This Is a Big Dill. Hellmann’s Teams Up with Logan Moffitt to Launch NEW Pickle Mayo

The viral Canadian food creator teams up with Hellmann’s to celebrate the launch of new Pickle Mayo

TORONTO--(BUSINESS WIRE)--Pickle lovers, this one’s for you. Hellmann’s Canada is bringing one of the internet’s favourite flavours to the condiment aisle with the launch of NEW Hellmann’s Pickle Mayo, combining the unmistakable creaminess of Hellmann’s with the bold, delicious flavour of real dill pickles.

Made in Canada with real dill pickles, Hellmann’s Pickle Mayo brings a crave-worthy flavour boost to just about anything. From burgers, sandwiches and wraps to hot dogs, fries, veggie platters and dips, the newest addition to the Hellmann’s lineup makes it easy to add a little pickle to whatever’s on the menu.

To officially welcome Pickle Mayo to the family, Hellmann’s Canada is teaming up with Canadian food creator Logan Moffitt, who knows that every cucumber is really just an unrealized pickle.

After becoming a social media sensation for turning the humble cucumber into recipes watched by millions around the world, Logan is taking his love of all things green, crunchy and delicious to its natural next step. Together, Hellmann’s, and Logan are realizing the pickle potential, putting the new Pickle Mayo to work in a recipe of his own.

“Pickles have this way of making almost anything better, and that’s exactly what we wanted to capture with Hellmann’s Pickle Mayo,” said Harsh Pant, Senior Brand Manager, Unilever Canada. “It takes the creamy taste people know and love from Hellmann’s and gives it a bold, tangy pickle twist. Partnering with Logan felt like a natural fit, if anyone knows how to take a familiar ingredient and turn it into something people can’t stop talking about, it’s him.”

As part of the partnership, Logan will put Hellmann’s Pickle Mayo to the test, creating The Big Dill Cucumber Salad, a new recipe that showcases an unexpected way to bring even more pickle flavour to the table. The recipe will be available on Hellmanns.ca this September, giving Canadians another way to get creative with the newest member of the Hellmann’s flavour lineup.

The partnership follows the launch of Hellmann’s Pickle Mayo in Canada and the brand’s celebration of pickle culture, including a limited-time collaboration with Toronto’s Lambo’s Deli that took place August 22-23 featuring the Chicken Pickle Crunch Sandwich, made with the new Hellmann’s Pickle Mayo.

“I’ve spent a lot of time proving there’s more than one way to eat a cucumber, so becoming ‘The Pickle Guy’ felt like the right step,” said Logan Moffitt. “Hellmann’s Pickle Mayo gives me a whole new ingredient to experiment with, and I’m excited for everyone to try the recipe themselves.”

Hellmann’s Pickle Mayo joins the brand’s growing lineup of flavoured mayos, giving Canadians another easy way to turn everyday dishes into something worth craving.

Hellmann’s Pickle Mayo is available at major retailers across Canada. To learn more about Hellmann’s Pickle Mayo and discover Logan Moffitt’s recipe later in September, visit Hellmanns.ca and follow Hellmann’s Canada on Instagram and TikTok.

About Hellmann’s:
Hellmann's is committed to helping people bring the best out of every meal. For over a century, the brand has helped people turn even the simplest ingredients into delicious meals. The secret to the creamy taste you love? Simple, high-quality ingredients crafted to perfection, yielding the excellent blue-ribbon quality we love. Today, as Canada’s favourite mayo, we're still here to help you create delicious meals every day. From simple sandwiches to special celebrations, we believe in making every mealtime wonderful – because every day deserves deliciousness.