CELSIUS® Expands 2026 Athlete Roster with Four College Football Standouts

Bryce Underwood returns and Dante Moore, Chris Henry Jr. and Cam Coleman join CELSIUS ahead of the 2026 college football season

BOCA RATON, Fla.--(BUSINESS WIRE)--CELSIUS®, the premium, lifestyle energy drink brand, today announced Dante Moore, Bryce Underwood, Chris Henry Jr. and Cam Coleman as the core athletes of its 2026 name, image and likeness (NIL) football roster, bringing together standout players from four of college football’s most storied programs.

CELSIUS’ 2026 NIL class spans two of the game’s most important positions and four national fan bases: returning CELSIUS athlete and University of Michigan quarterback Bryce Underwood, University of Oregon quarterback Dante Moore, Ohio State University wide receiver Chris Henry Jr., and University of Texas at Austin wide receiver Cam Coleman.

Each athlete enters the 2026 season with momentum and plenty to play for – from playoff-tested veterans to rising stars poised for breakout years. Moore returns to Oregon after helping lead the Ducks to a 13-2 record and a College Football Playoff semifinal appearance, while Coleman heads to Texas for his junior season with preseason All-American recognition and proven production at the college level. On the rise, Underwood enters his sophomore season at Michigan after a 9-4 campaign, while five-star receiver Henry arrives at Ohio State with Freshman All-American honors and a record-setting high school career.

Throughout the season, the athletes will partner with CELSIUS across content, campus moments and fan experiences designed to bring the brand’s LIVE. FIT. GO.™ mindset to life. From the work that happens before kickoff to the moments that define game day, the partnerships will spotlight the discipline, energy and ambition it takes to keep progressing – showing what it looks like to prepare with purpose, compete with confidence and always move toward what’s next.

“I’m excited to continue my partnership with CELSIUS because the brand has always aligned with how I approach the game – staying focused and bringing the energy,” commented Bryce Underwood. “I’m proud to represent CELSIUS again this season.”

Following CELSIUS’ recent NSF Certified for Sport® certification, the NIL roster debut further sets the stage for CELSIUS’ growing presence in college football. Moore, Underwood, Henry and Coleman are the first step in a broader 2026 strategy that spans the moments, programs and experiences shaping the sport’s culture – and sets the tone for how CELSIUS will show up all season.

“College football has an unmatched ability to bring people together, and these partnerships deepen CELSIUS’ connection to the culture and the students, fans and communities that make game day unlike anything else in sports,” commented Kyle Watson, Chief Brand Officer at CELSIUS. “These aren’t just partnerships – each athlete has an authentic connection to the brand, from how they prepare and compete to where they’re headed next. We’re building around that shared ambition with experiences that go beyond a traditional sponsorship and bringing the LIVE. FIT. GO.™ mantra to life in a way that feels authentic to each athlete.”

With Moore, Underwood, Henry and Coleman, CELSIUS continues to build a college sports presence centered on athletes who shape the energy of their campuses and the conversation around the game. The 2026 roster gives CELSIUS energy drinks a presence across several of college football’s biggest stages while creating new ways for the brand to engage fans before kickoff, on game day and throughout the season.

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About CELSIUS

CELSIUS is a premium functional beverage brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO.™ mantra, CELSIUS provides refreshing, zero-sugar energy for people on the move – from athletes to everyday achievers.