GoFundMe Pro Launches New Recurring Giving Features to Help Nonprofits Grow Sustainable Revenue

GoFundMe Pro’s new tools build on a platform where monthly recurring gifts are already 60% higher than the industry average, helping nonprofits convert, retain, and upgrade recurring donors through smarter, more strategic giving experiences powered by GoFundMe Intelligence.

SAN DIEGO--(BUSINESS WIRE)--GoFundMe Pro today announced an expansion of its recurring giving solution, designed to help nonprofits drive more predictable revenue, deepen donor relationships, and grow long-term impact. Built on GoFundMe Intelligence and informed by insights from one of the world’s largest giving data sets, the new capabilities help nonprofits create smarter, more strategic donor experiences that sustain support over time.

The expanded solution introduces three new capabilities that nonprofits can choose to activate: smart retries, which automatically retry certain failed recurring payments based on the rationale for the decline and have achieved an average success rate of more than 30% among early adopters, based on internal data; targeted donor lists, which help nonprofits identify which of their own supporters are most likely to start or increase a recurring contribution based on each nonprofit’s own donor data and insights derived from a matched donor’s activity on the GoFundMe consumer platform; and personalized upgrade links, which make it easy for donors to increase their impact.

“Nonprofits are navigating economic uncertainty, rising acquisition costs, and growing pressure to do more with less, which makes recurring giving one of the most powerful ways to build sustainable growth,” said Tim Cadogan, CEO of GoFundMe. “But too often, teams lack the time, data, and tools to optimize for it. With our expanded recurring giving solution, we’re helping nonprofits identify the right donors from among their existing supporters, make the right ask, recover missed payments, and grow recurring support in ways that feel personal and authentic for both their supporters and organizations.”

Across the nonprofit sector, support from recurring donors is estimated to be worth five to seven times more than support from one-time donors. On GoFundMe Pro, monthly recurring gifts are 60% higher than the industry average*, and recurring donors deliver 10 times higher lifetime value compared to one-time donors. Notably, GoFundMe Pro saw a 25% increase in the number of new recurring giving plans started on GivingTuesday, underscoring the opportunity for nonprofits to turn moments of generosity into sustained support.

These new capabilities build on GoFundMe Pro’s existing recurring giving tools, which recently earned certification from The Center for Sustainable Giving. The expanded experience brings together GoFundMe Pro’s latest innovations with a strong existing foundation for sustainable revenue growth, including Intelligent Ask Amounts, recurring nudges, a proven monthly giving template, fully branded donor experiences, supporter self-service tools, and flexible payment options, reporting, and notification settings.

“GoFundMe Pro brings a powerful combination to sustainable giving—purpose-built campaign infrastructure, flexibility in how organizations present their brand, and insights drawn from operating at significant scale,” said Dave Raley, founder and CEO of The Center for Sustainable Giving. “Those advantages help build and sustain recurring giving programs with greater clarity and confidence over time.”

“For the first time with GoFundMe Pro, we really know who our monthly donors are,” said Chris Adams, Vice President, Marketing & Communications at Foundation Fighting Blindness. “That’s allowed us to shift our mindset from simply asking for support to building relationships.”

“We saw a large number of monthly gifts come in… because when you go to the page, it’s optimized for it,” said Ann Marie Liadis, Field and Donor Communications Senior Manager, National Kidney Foundation. “It encourages sustained support without requiring a direct ask.”

“The process to become a new recurring donor on GoFundMe Pro was so quick that we met our goals much faster than we thought we would,” said Chris Kindler, Director of Annual Fund at Alight.

You can learn more about GoFundMe Pro’s recurring giving tools here.

About GoFundMe Pro

GoFundMe Pro is the next evolution in nonprofit fundraising—combining powerful, flexible software with the scale and intelligence of the world’s largest fundraising platform. Designed to help organizations fundraise in any way they want, wherever they want, GoFundMe Pro unlocks new opportunities to inspire giving, reach broader audiences, and drive greater impact. Backed by $40 billion in giving since 2010, GoFundMe Pro is helping drive innovation in the sector with intelligent, AI-powered tools built from unmatched data and insights. Learn more at pro.gofundme.com.

*This data compares the 2025 M+R benchmark report to GoFundMe Pro internal platform data from 2025.