Cann Launches Its First-Ever 0MG (Zero THC) Collection, Expanding the Social Drinking Experience to More Occasions

The New 0MG Collection Debuts with Cann Signature Flavors, Blood Orange Cardamom and Lemon Lavender, Crafted with Ingredients Like Passion Flower, L-Theanine, Magnesium, Electrolytes

LOS ANGELES--(BUSINESS WIRE)--Cann, a pioneer THC beverage company transforming social drinking, is expanding its portfolio with the launch of “0MG” (pronounced OMG); the brand’s first-ever zero-THC line, made with a thoughtful blend of magnesium, electrolytes, L-theanine, and passion flower. Debuting in signature Cann flavor combinations, Blood Orange Cardamom and Lemon Lavender, the new line extends Cann’s flavor-first approach into more everyday moments and broadens how consumers can connect with the brand.

The 0MG line is a natural extension of Cann’s low-dose ethos, while maintaining its premium product standards, elevated taste profile, and unwinding effects. 0MG Blood Orange Cardamom and Lemon Lavender are formulated with functional ingredients including: passion flower (for a gentle wave of joy), magnesium (for a mood boost), electrolytes (for hydration, not hangovers), and L-theanine (which takes the edge off). Blood Orange Cardamom 0MG offers a delicious blend of citrus and sweet spices, made with premium blood orange juice. Lemon Lavender 0MG, one of Cann’s fan-favorite flavor combinations, is sweetened with agave for a bright, refreshing sip.

“Debuting a zero-THC beverage, and taking a successful play out of alcohol’s book, gives us the opportunity to reach more consumers where they’re already shopping, expands our retail distribution, and grows our awareness to new heights”, said Jake Bullock, CEO and co-founder of Cann. “This extension allows us to create something that remains true to the way people want to drink now - with or without THC.”

The strategic launch creates a new path for Cann’s continued expansion, including the ability to reach consumers nationwide - for the first time - while supporting broader retail availability. The new 0MG collection will be available on drinkcann.com on July 9th, with in-store availability rolling out in August.

About Cann:

Cann is a pioneer and market leader in the microdosed THC beverage category, redefining social drinking for adults 21 years and older. Cann’s signature microdosed formula delivers a light, sociable effect and a bright, refreshing taste without the next-day hangover. Named a TIME Best Invention of 2025, Cann products are crafted with all-natural ingredients and infused with CBD & THC from American-farmed, federally legal hemp. With a growing U.S. footprint across major retailers including Target, Sprouts Farmers Market, Circle K, and Total Wine & More, Cann is leading a cultural shift toward THC beverages, redefining what is required for social gatherings, and creating a more inclusive, vibrant drinking culture. Cann continues to elevate the industry's practices through safe dosing levels, rigorous safety standards, and a hyper focus on channels with age verification. Available in multiple dosages (0–10mg THC) and formats — including cans, on-the-go liquid packets, and a 750ml Spritz bottle — Cann is available online in 35+ states, at retail in 30+ states, and at dispensaries across California. Learn more at drinkcann.com.