Shore Capital Acquires ThrivePass to Accelerate Growth in Employee Benefits Technology

Partnership will support product innovation, market expansion, and technology investment

DENVER--(BUSINESS WIRE)--ThrivePass, a comprehensive technology platform that streamlines employee benefits administration for employers, today announced it has partnered with Shore Capital Partners (“Shore” or “Shore Capital”), a private equity firm focused on the healthcare industry. Financial terms of the transaction were not disclosed.

Founded by Wade Rosen, Andreas Deptolla, and Charles Shen, ThrivePass has built a modern benefits platform that simplifies how employers design, deliver, and manage employee benefits programs. The partnership with Shore Capital will support continued investment in ThrivePass' product, technology, and client experience as the company scales to serve a growing base of employers and members.

"We built ThrivePass to make employee benefits work better - for employers, for brokers, and most importantly for the people who use them every day," said Wade Rosen, co-founder of ThrivePass. "Partnering with Shore Capital sets ThrivePass up with the resources and healthcare expertise to accelerate that mission and bring our platform to many more organizations."

"Shore shares our belief that the benefits experience is overdue for innovation," said Andreas Deptolla, co-founder of ThrivePass. "We are proud of the innovation ThrivePass has delivered and continue to be excited about what the team will build in this next chapter. We are confident that ThrivePass' clients and partners will benefit from the investment and focus this partnership brings."

“Partnering with Shore Capital marks an exciting new chapter for ThrivePass,” said Ryan Tacke, CEO of ThrivePass. “Together, we have a unique opportunity to accelerate innovation and further develop truly disruptive solutions that redefine how employee benefits are designed, delivered, and experienced.”

"ThrivePass has built something special - a differentiated technology platform, innovative products, and a team with deep conviction about where this industry needs to go," said Mike Oleferchik, Principal at Shore Capital. "We are proud to partner with the entire ThrivePass team, and we look forward to supporting their continued growth."

Harris Williams served as exclusive financial advisor to ThrivePass in connection with the transaction.

About ThrivePass

ThrivePass, a Denver-based benefits technology company, partners with brokers, PEOs and employers to deliver modern, flexible employee benefits that improve engagement, retention, and overall workforce well-being. Through its configurable platform and service model, ThrivePass supports programs across lifestyle spending accounts, rewards and recognition, tuition reimbursement, COBRA administration, and pre-tax benefits, enabling organizations to simplify administration while enhancing the employee experience. ThrivePass’ strategy is to help employers drive better engagement through a combination of purpose-built technology, world-class service, and continuous product innovation. By unifying benefits into a seamless, digital-first experience, ThrivePass empowers employees to maximize the value of their benefits while helping employers operate more efficiently and compete for top talent. ThrivePass serves a diverse set of organizations across industries, from high-growth companies to enterprise clients, and is recognized for its commitment to customer experience, operational excellence, and product innovation. To learn more, please visit www.thrivepass.com.

About Shore Capital Partners

Shore Capital, a Chicago-based private equity firm with an office in Nashville, is an investor in lower-middle market companies in the Healthcare, Food and Beverage, Business Services, Industrial, and Real Estate industries. Shore’s strategy is to support management partners to grow faster with less risk through access to capital, world-class board and operational resources, and unmatched networking, development, and shared learnings across the portfolio. From 2020-2025, Shore received recognition from Inc. Magazine as a 6x Top Founder Friendly Investor and by Pitchbook Research for leading U.S. Private Equity deal volume for the past 10 years, from 2015-2024. Shore targets investments in proven, successful private companies with superior management teams, stable cash flow, and significant potential to grow through industry consolidation and organic growth to generate value for shareholders. Shore has approximately $17 billion of assets under management and in additional investment platforms to which it provides business and operational consulting services. To learn more about Shore Capital Partners, and for more information on these awards and investment platforms, please visit www.shorecp.com.