Menopause Unfiltered by Genestra Brands

Genestra Brands introduces a clinically backed formula designed to support multiple aspects of the menopause transition while setting out to evolve the conversation and support behind it

TORONTO--(BUSINESS WIRE)--The conversation around menopause in Canada is rapidly evolving from a niche health topic into a broader cultural, workplace, and healthcare discussion.

This comes at a time when more than 10 million women in Canada over the age of 40 are currently navigating perimenopause or menopause. On average, women experience up to seven symptoms with many reporting that these symptoms significantly impact their daily lives, according to the Menopause Foundation of Canada.

More women are speaking openly about the realities of perimenopause and menopause, including symptoms such as anxiety, insomnia, brain fog, burnout and mood changes. Millions of women are affected yet many continue to struggle to access informed care, receive accurate information and have their experiences taken seriously.

“These symptoms get written off because they're invisible. There's no test, no scan, nothing on a chart that validates what a woman’s feeling,” said Nicole Bendayan, Certified Holistic Nutritionist and Women's Health Educator. “When you layer that on top of a healthcare system that has historically overlooked women's health, you end up with generations of women who have been made to feel that what they're experiencing is something they simply have to endure.”

Despite menopause being a universal stage of life, many women still feel unsupported throughout the transition, with 1 in 2 reporting they feel unprepared for menopause and 4 in 10 saying they feel alone in their experience.

As a result, more women are actively seeking comprehensive, evidence-based solutions to help manage symptoms affecting everything from sleep and mood to stress and overall quality of life, driving increased demand for more informed menopause care and support.

NEW SCIENCE-BACKED RELIEF DESIGNED FOR MENOPAUSE SUPPORT

Genestra Brands is introducing MenoRelief, a new daily wellness formula designed to help address the physical and emotional changes associated with this life stage offering comprehensive support throughout perimenopause and menopause. The science-backed formula supports emotional well-being, sleep quality, sexual health and healthy cortisol levels associated with physical stress, while also aiding in reduced common symptoms such as hot flashes and night sweats. Benefits related to sleep support have been observed in as little as four weeks.

Unlike generalized wellness supplements, MenoRelief was specifically formulated to address the interconnected nature of menopause symptoms, offering targeted, multi-system support through a clinically informed blend of botanical ingredients selected for their complementary benefits.

At the heart of the formula is affron® saffron (Crocus sativus), standardized to contain ≥3.5% bioactive compounds and clinically studied for its ability to support mood, sleep quality, and emotional well-being.

It is paired with MS-10™ Korean thistle and thyme complex, which has demonstrated significant improvements in menopausal symptoms and menopause-related quality of life measures in randomized clinical trials.

The formula also includes passionflower (Passiflora incarnata), traditionally used as a calmative and sleep aid during times of mental stress and supported by clinical research for its role in promoting relaxation and emotional balance.

With the launch of MenoRelief, Genestra Brands continues its commitment to advancing women's wellness through science-backed solutions designed to help them feel more supported, informed, and empowered throughout every stage of the menopause journey.

The conversation doesn't end here! On October 14, Genestra Brands will host an online public webinar featuring expert insights, practical advice and an interactive Q&A designed to empower and educate those navigating perimenopause and menopause. Consumers are encouraged to follow @genestrabrandsca on Instagram for updates on how to sign up.

MenoRelief will be available in Canada beginning July 2026. Find it in health food stores from coast-to-coast and on amazon.ca. To locate a store near you visit genestrabrands.ca.

ABOUT GENESTRA BRANDS

For over 30 years, Genestra Brands® has supported individualized treatment plans with 250+ professional-grade products in a variety of formats, proven safe, effective, and reliable.

Genestra values the importance of well-sourced ingredients and careful formulation, consciously ensuring their products are backed by clinical or traditional evidence. They care about their customers and believe in the production of targeted products that make a positive difference in the health of those who choose them. Genestra Brands® is headquartered in Richmond Hill, ON, Canada. For additional information, please visit https://www.genestra.ca/en.